Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Od 1. 2. 2024. na ppoertalu Media Marketing i Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do kraja veljače! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
NAZIV PROJEKTA: Munchmallow – Sav od igre | PRIJAVITELJ: Žiška | KLIJENT: Jaffa Crvenka | STRATEŠKI PARTNER: Level4, Media House, Dreamdust, Smurfit Kappa | DRŽAVA: Srbija | KATEGORIJA: Hrana
OPIS PROJEKTA: Munchmallow is a toy now! People used Munch aluminum foil to make figurines. So we asked ourselves: what about the box? And in October ’23, we launched the „Sav od igre“ campaign. Inside each box, a blueprint is placed. If you follow QR code tutorials, you can make your own RoboMunch. Our first toy series consists of 15 robots, each with their own name, character & design. The results are still coming in, but as for now: we reached 4.8 million in Serbia, with 600,000 visits to the tutorials website; 250,000 views on YT tutorials with 15,250 hours of watch time; TikTok videos recorded 1.3 million organic views. 100+ people sent us their personalized robots. In November, we launched the campaign regionally as well! While results are yet to be complete, we already know that our box no longer goes to waste, but serves as a way to spend quality time with loved ones!
NAZIV PROJEKTA: Na dobrom putu | PRIJAVITELJ: McCann Beograd | KLIJENT: Beogradska Filharmonija| DRŽAVA: Srbija | KATEGORIJA: Tourizam, Kultutra
OPIS PROJEKTA: Belgrade Philharmonic’s “On the Right Path” was a musical concert season to remember. Each Friday, the audience had the joy of accompanying them on 25 unique musical journeys, all taking place at the renowned “Kolarac”. We carefully designed the visual identity of the campaign to contribute as much as possible to the concept of musical destinations. The central element was a design inspired by a boarding pass. The interaction of its visual elements and musical content allowed the audience to “board” with just a glance at one of our programs. This creative approach allowed us to make unique posters and social media posts showing the start and end of each musical journey, featuring characteristic symbols that represented each city.
The campaign not only made the journeys more realistic but also turned each concert into a challenge for discovery and musical adventure. The season was sold out in record time.
Čestitke finalistima, a najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 11. do 14. travnja 2024. Vidimo se u Rovinju!