Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Od 1. 2. 2024. Na portal Media Marketing i Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do kraja veljače! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
NAZIV PROJEKTA: terrapija – Liječimo Zemlju edukacijom | PRIJAVITELJ: 404 | KLIJENT: Terra Hub | STRATEŠKI PARTNER: Sveučilište Sjever | DRŽAVA: Croatia | KATEGORIJA: Green Impact
OPIS PROJEKTA: Climate change. The burning problem most tend to ignore. To be precise, only 2% of Croats acknowledge its gravity. Despite compelling evidence of human influence, many still attribute climate change to natural processes. That’s why terrapija was born 一 the first-ever climate dictionary that not only educates but also demystifies key climate change concepts. We partnered with students from the University of North who designed 45 posters on climate dictionary terms, transforming them into engaging visual explanations. The posters now grace our campaign microsite, offering detailed insights into each climate term. In just six months, terrapija has made waves with over 300 social media posts and over 300 media features. Our exhibitions have attracted 330,000 visitors, while 400,000 people have engaged with our street posters. The website received nearly 4,000 visits with a 1.5-minute average stay, and the posters have been downloaded over a hundred times.
NAZIV PROJEKTA: THE WHITE BOXES | PRIJAVITELJ: Mercator | KLIJENT: Mercator | STRATEŠKI PARTNER: Herman & partnerji | DRŽAVA: Slovenia | KATEGORIJA: Retail, Green Impact
OPIS PROJEKTA: Mercator, with the leading market share in the highly competitive and highly consolidated market of grocery stores in Slovenia, faced the challenge of maintaining its share in the strategic segment of young families with children.
Therefore, we addressed young families with a relevant sustainable theme in a unique and child-friendly way. Products of renowned brands were offered exclusively at Mercator for 3 months in unique white packaging, that purified from original images gave children a white space to create and encouraged them to reuse the packaging. Mercator differentiated this from the competition and during the price inflation, the tendency to buy cheaper alternatives to brands and shopping at discounts, increased the interest of the target group for purchases at Mercator, increased sales of white packaging products, and led to a positive impact on the perception of the Mercator brand as encouraging children to be creative and act sustainable.
Čestitke finalistima, a najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 11. do 14. travnja 2024. Vidimo se u Rovinju!
