Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Od 1. 2. 2024. na portal Media Marketing i Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do kraja veljače! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
NAZIV PROJEKTA: Nektar beer – Nektar mum | PRIJAVITELJ: Pioniri Communications | KLIJENT: Banjalučka pivara | DRŽAVA: Serbia | KATEGORIJA: Alcoholic Beverages
OPIS PROJEKTA: After publicly apologizing to her son via billboard in Belgrade, a mother from Zagreb became a social media star. Everyone quickly found out who the mom was, but Nektar beer decided to react in real time to this viral moment. We decided to go in search of Marko and reward that man, he will certainly need beer to celebrate. Logically, through billboards, but also on digital, where the community and fans helped us with that. A lot of comments and shares, but also a lot of messages from those who claimed that they were Marko from the billboard. Nevertheless, we found it and equipped it with Nektar beer, greeting along the way all the mothers who do not believe in the school of life. There is some truth there.
NAZIV PROJEKTA: NEO23 VAU platform | PRIJAVITELJ: Leo Burnett Belgrade | KLIJENT: A1 Serbia | DRŽAVA: Serbia | KATEGORIJA: Telecommunications
OPIS PROJEKTA: In 2023, A1 decided to launch the yearlong platform for NEO23 tariffs – Joy, Travel and Protect, tailored to the different needs of various target groups. Based on the insight that tariffs are like companions that suit your personality and way of life, we came to the idea to portray them as dogs (Joy, Travel, Protect) that make life a bit more VAU. Each dog has a specific personality based on the tariff content. The first was Joy, offering loads of data for social networks and Deezer, and is therefore a joyful companion suited for socializing and fun. As summer approaches, it was time for NEO23 Travel, with roaming data to put you in a VAU holiday frame of mind and make traveling stress free. October came with the “fearless family protector” NEO23 Protect that, with cyber protection and phone insurance, protects your phone inside and out.
Čestitke finalistima, a najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 11. do 14. travnja 2024. Vidimo se u Rovinju!
