Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Od 1. 2. 2024. naportalu Media Marketing i Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do kraja veljače! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
NAZIV PROJEKTA: PIPI – A TOAST FOR EVERY ROAST | PRIJAVITELJ: Imago Ogilvy | KLIJENT: Pipi Beverages | DRŽAVA: Croatia | KATEGORIJA: Non-alcoholic Beverages
OPIS PROJEKTA: Since Pipi is best at joking around social media, our strategic approach was to use posts to comment on the current affairs and everyday news, and get media visibility throughout the year, despite having no media budget. In all of Pipi puns, one-liners and comebacks, she is funny but never makes fun of anyone; she is bold but not excessive, she provokes, but never crosses the line. This way Pipi spreads the carefree feeling of summer no matter the time of the year and always through unique #bolimepipi perspective. How exactly Pipi followed up the news about the former president at the opening of a bridge, covered the topic of a failed ski race and supported a living legend which couldn’t be stopped from coming to the sea even with an old car, see in the case video.
NAZIV PROJEKTA: #Playforskateistan | PRIJAVITELJ: Futura DDB | KLIJENT: Skateistan | STRATEŠKI PARTNER: DDB Germany | DRŽAVA: Slovenia | KATEGORIJA: Miscellaneous, Community Care
OPIS PROJEKTA: Skateistan’s goal is to empower children from at-risk communities through skateboarding and education. But to keep rolling, we needed more support and a new audience.
For the first time, we introduced Skateistan to the gaming world. By creating three playable characters based on real Skateistan students. And rebuilding their hometown skateparks as maps for the biggest skateboarding games. On the UN's International Day of Sport for Peace, we launched everything on a website where gamers could donate with every download. Skateboarding gamers can now finally play a part.
With a budget of 0 dollars, Playforskateistan reached more than 200.000 gamers in the first two weeks, increased social engagement by 733% and boosted donations by 65%. The project funded three years of learning materials for all Cambodian students and a year's transportation costs for female staff in Afghanistan.
Čestitke finalistima, a najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 11. do 14. travnja 2024. Vidimo se u Rovinju!
