Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Od 1. 2. 2024. na portalu Media Marketing i Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do kraja veljače! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
NAZIV PROJEKTA: Najvažniji poziv u životu | PRIJAVITELJ: Jazavac i Utorak Beograd | KLIJENT: Hemofarm fondacija | DRŽAVA: Srbija | KATEGORIJA: Health and Pharmacy, Community Care
OPIS PROJEKTA In terms of the number of organ donations and transplants, Serbia is at the bottom of the list in Europe. The COVID epidemic has almost stopped the transplant program. In 2022. only 2 organ transplants were performed. About 2000 people are awaiting for the most important call in life – call for an organ transplant. In response to this issue, we have launched a campaign called THE MOST IMPORTANT CALL IN LIFE. The campaign started with a special billboard featuring a patient who is waiting for a liver transplant. She symbolically represents all the patients who are waiting for the most important call in their lives. The campaign continued with TVC, video and text blogs with patients and doctors, radio, taxi ads and more than 200 posts on social networks.
NAZIV PROJEKTA: Ne gledaj u šolju, pregledaj se (Hajde da imamo vremena za pregled) | PRIJAVITELJ: Luna TBWA Belgrad | KLIJENT: Grand kafa | STRATEŠKI PARTNER: Medijska Agencija Pro Media Group, Digitalna agencija Žiška, PR agencija Executive Group| DRŽAVA: Srbija | KATEGORIJA: Community Care
OPIS PROJEKTA: Grand Coffee’s CSR initiative, “Let’s Make Time for Checkups,” aimed to provide breast cancer preventive screenings to a wide audience of women. Departing from conventional methods, we chose digital channels and influential figures to convey the message: “Don’t look into the cup, examine yourself.” On International Women’s Day, March 8th, we prioritized a more meaningful gift than flowers or sweets — women’s health, specifically through mammography screenings. Leveraging digital channels, our message resonated, encouraging women to prioritize their well-being. Renowned singer Marija Šerifović supported the cause with a compelling video, urging women to “stop” and prioritize screenings. Within three days, our video garnered over a million views, reaching 2 million users with 2,000 shares and 60,000 interactions. Grand Coffee’s success facilitated screenings for over 25,000 women in the ongoing “Let’s Make Time for Checkups” campaign.
Čestitke finalistima, a najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 11. do 14. travnja 2024. Vidimo se u Rovinju!