Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Od 1. 2. 2024. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do kraja veljače! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
NAZIV PROJEKTA: Dresses with pockets | PRIJAVITELJ: McCann Skopje | KLIJENT: Halkbank AD Skopje | DRŽAVA: Severna Makedonija | KATEGORIJE: Finance and Insurance; Community Care
OPIS PROJEKTA:
Dresses with pockets – a campaign that instantly became viral on social media. A small fashion detail transformed into a powerful tool for positive change has put Halkbank & Mastercard high on the top-of-mind awareness amongst people. Recognizing the need for financial freedom and pockets as a symbol, Halkbank & Mastercard launched a special banking product for women entrepreneurs that empowers them to act in a bolder fashion. After the campaign, the number of women in the total client portfolio has increased by 15% and the number of women applying for other Halkbank products grew by 43%.
NAZIV PROJEKTA: Erasing indoctrination for the next generation | PRIJAVITELJ: Divea Studio| KLIJENT: Cannabis Museum Zagreb | DRŽAVA: Hrvatska | KATEGORIJE: Tourism, Culture and Leisure
OPIS PROJEKTA:
The Cannabis Museum in Zagreb has achieved global recognition as the most awarded cannabis museum in the world, having secured three prestigious Clio Awards, where we outshone US and Canadian projects in the cannabis industry, with multimillion-dollar budgets. Moreover, it holds the distinction of being the best-rated museum in the entire city of Zagreb according to Google reviews. As one of the few of its kind worldwide, this museum enriches Zagreb’s tourism offerings with a unique and enlightening experience. These, along with the online reviews, play a crucial role in attracting visitors, especially given the restrictions on advertising in this industry.
Čestitke finalistima, a najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 11. do 14. travnja 2024. Vidimo se u Rovinju!
