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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: Barbara Modic and Marjana Lavrič Šulman new leaders of Effie Slovenia 2018; PR Days Mostariensis in Mostar; Señor moves to new address…

PR Days Mostariensis conference, dedicated to public relations, is currently taking place in Mostar

24/11/2017
in News
4 min read
24 Hours: Barbara Modic and Marjana Lavrič Šulman new leaders of Effie Slovenia 2018; PR Days Mostariensis in Mostar; Señor moves to new address...

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

EFFIE SLOVENIJA 2O18 HAS NEW LEADERSHIP: BARBARA MODIC (PRESIDENT) AND MARJANA LAVRIČ ŠULMAN (TRADE DIRECTOR)

Under the new president Barbara Modic, director of Pristop Media, and new trade director, Marjana Lavrič Šulman, brand management and marketing consultant, Effie Slovenia 2018 will once again seek and reward the most important achievements in market communication and offer numerous opportunities for industry development.

Barbara Modic: “The Effie Award is the most prestigious award that focuses on proven effectiveness in marketing communications and I’m pleased to be able to actively support the actual implementation of the awards as president. This time, besides competition, which will continue to be of major importance, we will also take care of quality educational events with recognized international and domestic speakers. Together we will expand the knowledge that will certainly contribute to the further development of the profession in Slovenia.”

Marjana Lavrič Šulman: “In leading the Effie Slovenia 2018 I gave myself three tasks: first, to ensure the quality of educational content and to renew the Effie mission roots – Effie represents ideas that work, which means that the focus cannot be just on metrics results, but the ability to reward should also be brought closer to smaller advertisers who typically can’t conduct measurements in such an integrated manner as larger advertisers.”

PR DAYS MOSTARIENSIS IN MOSTAR

The 2nd International Scientific and Professional Conference PR Days Mostariensis started yesterday, organized by the Public Relations Study Program of the Faculty of Philosophy, University of Mostar, which for the second consecutive year will make Mostar the center of public relations, integrated communication and media in the region. This year’s conference theme is “PR 3.0”.

The conference is held today in the Socrates amphitheater at the Faculty of Philosophy of the University of Mostar, and the conference program is divided into four sections: “Political-Institutional PR 3.0”, “Media 3.0”, “Corporate PR 3.0” and “PRactice 3.0”. You can find more at http://prdays.ba/.

SEÑOR MOVES TO NEW ADDRESS

24 Hours: Barbara Modic and Marjana Lavrič Šulman new leaders of Effie Slovenia 2018; PR Days Mostariensis in Mostar; Señor moves to new address... 1

The reign from Višeslavova street has come to an end! Since Señor agency staff love to be in the center (of attention), they found new offices in Kumičićeva 10.

Making the new location cozy was the task of the young and award winning architectural firm Biro, which together with them chose every detail of the new office.

But don’t just stand at the door, click on the link and come into the FB or Behance gallery. Or better yet, drop in for a coffee, Señor’s casa es su casa! (And yes, they really do have a cinema!)

DENTSU AEGIS ACQUIRES DUTCH PERFORMANCE MARKETING FIRM OXYMA GROUP

24 Hours: Barbara Modic and Marjana Lavrič Šulman new leaders of Effie Slovenia 2018; PR Days Mostariensis in Mostar; Señor moves to new address... 2

Dentsu Aegis has announced the acquisition of Dutch performance marketing firm Oxyma Group.

Upon approval of acquisition, the five specialist agencies within Oxyma Group will be rebranded as part of Dentsu’s Merkle offerings.

Oxyma Group’s five agencies that specialize in CRM, earned, paid and owned media have a footprint in the Netherlands. Their clientele includes many international clients, including Air France KLM, Audi, Liberty Global, Unilever, and Vodafone.

UK AD INVESTMENT TO GROW 4.8% IN 2018 DESPITE ‘FRAGILE’ ECONOMY, PREDICTS GROUPM

24 Hours: Barbara Modic and Marjana Lavrič Šulman new leaders of Effie Slovenia 2018; PR Days Mostariensis in Mostar; Señor moves to new address... 3

The UK advertising industry is set to see its ninth successive year of growth in 2017 with investment tipped to increase by 4.8% in 2018, according to GroupM.

The forecast comes despite a series of headwinds throughout the year – including concerns around digital advertising, the impact of Brexit on the economy and slowing client spend – which saw revenues drop at the UK’s biggest agency holding companies.

In fact, GroupM has predicted that 2017 will conclude better than expected, with investment totalling £18.9bn (5% growth, up from the 4.1% earlier predicted). In 2018, a 4.8% predicted increase will take total investment to £19.8bn.

ROB NORMAN RESIGNS FROM GROUPM AFTER 31 YEARS WITH WPP

24 Hours: Barbara Modic and Marjana Lavrič Šulman new leaders of Effie Slovenia 2018; PR Days Mostariensis in Mostar; Señor moves to new address... 4

GroupM global chief digital officer Rob Norman is retiring from his position, effective January 1, 2018. However, Norman will remain an advisor to GroupM and its client roster.

“Happily, this is not goodbye. We thank Rob for his loyal service and for continuing to share his passion and vision for this business as GroupM and the industry continue to evolve,” GroupM global CEO Kelly Clark said in a statement. “Rob has been a fantastic partner to our clients, our people and our company, so I’m delighted that he will continue in an advisory capacity.”

Norman’s retirement will conclude 31 years with WPP in various roles for GroupM, MEC and CIA. He has served in his most recent role since August of 2012, following a little over a year and a half as CEO, North America for GroupM and five years as CEO, GroupM Interaction before that.

 

Tags: Dentsu AegisEffie SloveniaGroupMPR Days MostariensisSeñorWPP
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