Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
EFFIE SLOVENIJA 2O18 HAS NEW LEADERSHIP: BARBARA MODIC (PRESIDENT) AND MARJANA LAVRIČ ŠULMAN (TRADE DIRECTOR)
Under the new president Barbara Modic, director of Pristop Media, and new trade director, Marjana Lavrič Šulman, brand management and marketing consultant, Effie Slovenia 2018 will once again seek and reward the most important achievements in market communication and offer numerous opportunities for industry development.
Barbara Modic: “The Effie Award is the most prestigious award that focuses on proven effectiveness in marketing communications and I’m pleased to be able to actively support the actual implementation of the awards as president. This time, besides competition, which will continue to be of major importance, we will also take care of quality educational events with recognized international and domestic speakers. Together we will expand the knowledge that will certainly contribute to the further development of the profession in Slovenia.”
Marjana Lavrič Šulman: “In leading the Effie Slovenia 2018 I gave myself three tasks: first, to ensure the quality of educational content and to renew the Effie mission roots – Effie represents ideas that work, which means that the focus cannot be just on metrics results, but the ability to reward should also be brought closer to smaller advertisers who typically can’t conduct measurements in such an integrated manner as larger advertisers.”
PR DAYS MOSTARIENSIS IN MOSTAR
The 2nd International Scientific and Professional Conference PR Days Mostariensis started yesterday, organized by the Public Relations Study Program of the Faculty of Philosophy, University of Mostar, which for the second consecutive year will make Mostar the center of public relations, integrated communication and media in the region. This year’s conference theme is “PR 3.0”.
The conference is held today in the Socrates amphitheater at the Faculty of Philosophy of the University of Mostar, and the conference program is divided into four sections: “Political-Institutional PR 3.0”, “Media 3.0”, “Corporate PR 3.0” and “PRactice 3.0”. You can find more at http://prdays.ba/.
SEÑOR MOVES TO NEW ADDRESS
The reign from Višeslavova street has come to an end! Since Señor agency staff love to be in the center (of attention), they found new offices in Kumičićeva 10.
Making the new location cozy was the task of the young and award winning architectural firm Biro, which together with them chose every detail of the new office.
DENTSU AEGIS ACQUIRES DUTCH PERFORMANCE MARKETING FIRM OXYMA GROUP
Dentsu Aegis has announced the acquisition of Dutch performance marketing firm Oxyma Group.
Upon approval of acquisition, the five specialist agencies within Oxyma Group will be rebranded as part of Dentsu’s Merkle offerings.
Oxyma Group’s five agencies that specialize in CRM, earned, paid and owned media have a footprint in the Netherlands. Their clientele includes many international clients, including Air France KLM, Audi, Liberty Global, Unilever, and Vodafone.
UK AD INVESTMENT TO GROW 4.8% IN 2018 DESPITE ‘FRAGILE’ ECONOMY, PREDICTS GROUPM
The UK advertising industry is set to see its ninth successive year of growth in 2017 with investment tipped to increase by 4.8% in 2018, according to GroupM.
The forecast comes despite a series of headwinds throughout the year – including concerns around digital advertising, the impact of Brexit on the economy and slowing client spend – which saw revenues drop at the UK’s biggest agency holding companies.
In fact, GroupM has predicted that 2017 will conclude better than expected, with investment totalling £18.9bn (5% growth, up from the 4.1% earlier predicted). In 2018, a 4.8% predicted increase will take total investment to £19.8bn.
ROB NORMAN RESIGNS FROM GROUPM AFTER 31 YEARS WITH WPP
GroupM global chief digital officer Rob Norman is retiring from his position, effective January 1, 2018. However, Norman will remain an advisor to GroupM and its client roster.
“Happily, this is not goodbye. We thank Rob for his loyal service and for continuing to share his passion and vision for this business as GroupM and the industry continue to evolve,” GroupM global CEO Kelly Clark said in a statement. “Rob has been a fantastic partner to our clients, our people and our company, so I’m delighted that he will continue in an advisory capacity.”
Norman’s retirement will conclude 31 years with WPP in various roles for GroupM, MEC and CIA. He has served in his most recent role since August of 2012, following a little over a year and a half as CEO, North America for GroupM and five years as CEO, GroupM Interaction before that.