PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
No Result
View All Result
Home 3 questions for

Robert Wester: Strategic communications is at the top of the European Commission’s agenda

In an interactive presentation, at the PRO.PR conference, Robert Wester will elaborate on five roles for organizing strategic communication in your organisation – he will invite you to develop a step-by-step approach in achieving a modern communications team.

21/09/2021
in 3 questions for, Featured
4 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Berenschot is a leading consultancy firm in the Netherlands and Belgium and employs more than 350 consultants, covering all levels of the public administration sector and the business community. Berenschot is experienced in raising the standard of communications within government organizations, institutions and companies. We help our clients to increase their impact by improving the strategic position of the communications department.

Robert Wester is managing director EU at Berenschot consultancy. He has been leading the sector government and is strategy and communication expert. Wester has ten years of working experience as a consultant at Berenschot and has been working for 18 years as a communications or policy director for seven different departments of the government in the Netherlands.

Robert Wester will give a lecture at the PRO.PR conference, which will be held from September 29 to October 2 at the Breza Hotel, Terme Olimia, Podčetrtek (Slovenia).

Media Marketing: Brussels and the institutions there were the first ones to go into lockdown. What did it mean for your company which is involved in consulting, lobbying and project management? Was that a good move or a bad one? Could it have been done in another way? Did it slow down business in general? 

Robert Wester: The Covid-19 crisis has unmistakably affected the way in which activities take place in Brussels. Before the lockdown, it was easier to build up your network by attending events and arrange meetings with relevant actors within the European institutions. It is unfortunate these events are now on hold, but we believe governmental measures such as the lockdown are necessary means in this pandemic.

Currently, we see that most companies have adjusted to the contemporary situation and shifted their focus to digital events such as online seminars and conferences. For example, Berenschot has successfully organized webinars on hydrogen or European defence with relevant stakeholders. These events are easier to organize and can attract large numbers of online visitors.

Even though the lockdown in Brussels has reduced the opportunities to meet and discuss business with potential clients or partners, the need for expertise on consulting and project management has not declined. For example, many consulting firms have assisted in advising on covid-19 related policy issues. As Berenschot we have for instance worked for the crisis organization of the government in the Netherlands.

Media Marketing: Everyone is talking about the ‘new normal’. Online communication has definitely turned into a new standard. Did it accelerate the decision-making processes or did it slow them down, taking into account that the costs of travel, etc.?

Robert Wester: The way in which we communicate with our colleagues has drastically changed in this last year. With the social distancing and lockdown regulations, we have adopted online communication as a new standard. We are fortunate to have an excellent online infrastructure in place which allows the communication to take place smoothly. To compensate for the missing informal moments with colleagues in the office, we are structurally organizing online events with the whole team, such as events concerning the recent Dutch elections and interviews with relevant Dutch policymakers.

While we miss the informal moments with colleagues, we believe the time efficiency of our work has not been decreased as a result of the online communication. Our projects usually concern conducting many interviews and these all take place online these days. This means that the time spent on travelling has drastically reduced. While we hope that the restrictions that make online communication mandatory are over soon, we expect that online communication will stay an integral part of our business.

Media Marketing: What does, in your opinion, political communication lack? What should mayors, ministers, etc. have in mind when leading a country, city, region? Citizens always come first. You come from one of the most transparent administrations in the world, in which political ethics is on high levels. What does it mean for real life? Is it taught or is it simply a lifestyle or, maybe, imposed by the law? 

Robert Wester: We believe that communication is key in finding support for any kind of policy. Therefore, investing in political communication is an important lesson for political actors on all levels, national, regional and local.

That said, political communication requires more than just an attractive message. We have identified that communication is increasingly fulfilling a strategic function, focusing not only on communication but also reputation and positioning. We have identified that building a strategic communication department requires three things: strategic stakeholder management, long-term vision and a suitable organization.

Strategic stakeholder management is necessary to understand the playing field in which the actor acts and what messages will resonate with the relevant audience. This means that political communication is also about identifying potential competitive messages and recognizing stakeholders who are willing to collaborate.

Adopting a long-term vision is needed to identify which topics will still be relevant after this week and the ability to stay consistent in your messages.

And finally, a suitable organization of communication teams in the heart of policy making process of organisations is a necessary premise to develop strategic communication.

Robert Wester – lecture at PRO. PR

Strategic communications is at the top of the European Commission’s agenda. To achieve results such as Green Deal, public consent and stakeholder engagement are considered key topics. Member States are faced with the challenge to build and maintain commitment for the EU among their citizens, which requires communication efforts and a participative government. In turn, these challenges also require capacity building – an investment in the size (number of communications professional) and quality (professional level and scope) of communication departments. Main challenges are:

  • Strengthening the strategic position of the communications department
  • Adapting technological tools and tapping into the potential of data
  • Investing in participation and stakeholder alliances

In an interactive presentation, Robert Wester will elaborate on five roles for organizing strategic communication in your organisation – he will invite you to develop a step-by-step approach in achieving a modern communications team.

Tags: BelgiumNetherlandsPRO PR Conference
ShareTweetShare

Related Posts

News

PRO PR Vision Manager Award presented to Gordana Kovačević

24/04/2019
Diary

Diary of a Methuselah #154: Three days at the PRO.PR Conference

17/04/2019
News

PRO PR Globe Awards awarded in Selce to prominent experts in the field of Public Relations

16/04/2019
Presidents of two global associations for the first time at PRO PR Conference 1
News

Presidents of two global associations for the first time at PRO PR Conference

05/02/2019
Dr. Takashi Inoue confirmed as speaker at the 17th PRO PR Conference
News

Dr. Takashi Inoue confirmed as speaker at the 17th PRO PR Conference

18/12/2018
Program of the 17th PRO PR Conference announced
News

17th PRO PR Conference announces full roster of speakers

11/12/2018
Next Post

Novak Djokovic and Raiffeisen Bank International sign partnership

Media-Marketing.com

2011-2020 © All rights reserved.

Portal Media-Marketing.com

  • About us
  • Marketing
  • Impressum
  • Contact
  • Terms and Conditions
  • Privacy Policy

Social Media

  • News
  • Topic of the day
  • Interview
  • Opinion
  • Diary
  • Young Leaders
  • Three questions
  • Media Marketing
    • About us
    • Marketing
    • Impressum
    • Contact
    • Terms and Conditions
    • Privacy Policy
  • Advanced search
  • en English
  • bs Bosnian

2011-2020 © All rights reserved.