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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Diary

Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

When I see that this is the #156th Diary, and when I realize that there were almost one thousand work days in three years, it hits me that I wasn’t quite regular with my writing

30/04/2019
in Diary, Featured
3 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Ekrem Dupanović

Exactly three years ago, at the Days of Communication, I came up with an idea that I could write a diary, in which I would write about the regional advertising scene, about what happens in my business life during the day. Why at Days of Communication? Probably out of desire to explain to as many people as possible what I saw and heard at Rovinj, because we are all somehow confined into our own yards, and know little about what is happening on the other side of the fence.

Since I was perhaps the most informed person into the events at the regional level, it seemed to me that my writing could help us all to get to know each other better. After all, we all work in a single market. Yugoslavia no longer exists, but we remain a connected market in which we all operate. Companies cross borders, and with them their agencies, so the market is truly single.

When I see that this is the #156th Diary, and when I realize that there were almost one thousand work days in three years, I realize I wasn’t quite consistent with my writing. Sometimes I didn’t have time, other times I had no idea what to write about, and then sometimes there were overlapping obligations, and so on.

I’ve contemplated of quitting it a few times, but when I consulted with my friends, they would convince me not to do that. They say they get a lot of information from the region, they get to know some new people, etc. So, I didn’t give up, at least for now.

Last weekend I read about fifty Diaries, in no particular order. I found nothing wise in them. There may have been some interesting encounters that I described, but nothing clever in that writing. Maybe I’ll get better at it.

Here’s what I wrote in the first part of my first Diary entry, published three years ago.

Excerpt from the Diary of a Methuselah #1:

“Methuselah was a Biblical character who, according to the Holy Book, lived 969 years. Today he is a synonym for all old people in the world. God forbid I live to see even 10 percent of his age, although I can already be counted as elderly (66), especially as I now read and hear that people from advertising 15 years and more younger than me are being classified as veterans, or call themselves pioneers of the profession in the region. If they are veterans, then I am a methuselah.

As of today, every day you can read (if it tickles your fancy) the Diary of a Methuselah. I’ll try to give you a picture of what and how my associates (Amir, Adnan and Gina) and I work on during the day.

I sincerely doubt you will learn much from my scribbles because, had I learned anything in the 46 years I’ve spent working in advertising, I wouldn’t be working on a portal, 12 hours a day, at my age, but in some smarter, more profitable business. But you might pick up some information, you might get a better insight into the state of regional advertising scene, from a different perspective than from just reading the daily news. Whether you’ll learn anything, who knows… perhaps only how not to do something. But, alas, I enjoy what I do and how much I do it, and if I weren’t doing it, I’d wither like a plant.

I’m still under the influence of my impressions of Days of Communication, held last weekend in Rovinj. Perfect organization, a record turnout, brilliant lecturers, and an award show worthy of the world’s largest festivals. And, most importantly, great works that took home the Effies, Mixx and IdejaX awards. BBDO is deservedly the Agency of the Year. Žuja rules! (Žuja je zakon.)”

April 30, 2019

Tags: Diary of a Methuselah
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