PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

In an experiment by Washington Post, Joshua Bell, one of the world’s greatest violinists, earned $ 31.17 for a 45-minute concert at a subway station, playing on a $ 3.5 million violin

13/05/2019
in Diary, Featured
3 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Ekrem Dupanović

Somehow it always happens that SVEM (Sarajevo Nights of Music) is held the day after my birthday. It’s as if my friend, Ninoslav Verber, Director of SVEM, lets me celebrate my birthday on May 9th and then treats me with a couple of great concerts.

This year, the twenty-fifth jubilee SVEM on May 10 was opened by Ivo Pogorelić with a magnificent concert with Sarajevo Philharmonic. For the first time I sat in a loge, watching Pogorelić from the back. Throughout the entire concert my eyes were fixated on his hands. As hypnotized, I watched his hands traverse the keys. An incredible experience! Listening to music and watching those hands move on the piano is something truly unique.

The second night, on Saturday – a concert by Zoran Todorović, a famous tenor from Monaco. He called this concert “The Journey”, because his arias took us through the countries in which some of the most popular arias and movie melodies were created. Also, for the first time I saw the bandoneon – a small accordion with a curious sound, played virtuously by Aleksandar Nikolić. Also on the stage were Zoran Anić on the guitar and Slobodan Gerić on the contrabass. A small, but select company who delighted the Sarajevo audience.

I’m not writing the diary just to give my impressions of the concerts. I’m neither qualified to write about music nor is my vocabulary rich enough to express all the emotions. Listening to the music, I was thinking about sponsorships in culture and art, and the fact that SVEM, despite the great program and the great public interest, didn’t have any sponsors. This was mentioned by the theater director Dino Mustafić, who had the honor to open the 25th SVEM. I also talked about this several times with Verber, who said they had sent requests and offers, but that there was no interest.

Sarajevo Nights of Music are a great festival of music. In order to be more financially successful, which automatically reflects on the quality of the program, several conditions need to be met. We in Sarajevo don’t have good music critics whose authority would give art music greater media space. They could popularize this kind of music, educate a permanent audience that would ensure a more secure future for the Sarajevo Philharmonic and the Sarajevo Opera. The second thing that has to be taken into account is SVEM’s promotion. Apart from a few B2 format posters and several press statements, nothing else has been done. Even so, Pogorelić, Todorović and other artists who performed at the SVEM had to attract interest of the sponsors.

Being good at what you do is not enough. A good example of this is the experiment that was done by the Washington Post in January 2007, when they arranged with one of the greatest violinists in the world, Joshua Bell, to play the greatest classical works by Bach and Schubert, on a Stradivarius’s worth $ 3.5 million, at one of the metro stations of Washington, dressed casually and with a baseball cap on his head.

Thousands of people passed by him that morning, and hardly any of them noticed the magnificent performance of a virtuoso on the violin. He had a hat in front of him, in which passers-by dropped money. One of the world’s greatest violinists, for a 45-minute concert, earned just $ 32.17 – $ 20 of which came from a passer-by who recognized him. Just a few days before that experiment, Bell had a concert at Boston’s Symphony Hall, where the cheapest ticket was $ 100. This experiment best describes how it is possible that even the greatest talent can remain totally unnoticed in the cacophony of everyday life if people aren’t aware of who is in front of them.

It’s the same with sponsors. For them to invest in sponsorships, they must come to concerts. Until they enjoy the music themselves, they will not invest. This year I personally shared the tickets to several potential sponsors. We’ll see if they’ll appear at SVEM next year.

May 12, 2019

Tags: ArtArt&BusinessDiary of a MethuselahMusicSVEM
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