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    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Topic of the week

This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

Proper communication now is more important than ever in the history of our business and it is now the right time to create new successful case studies, projects and appearances

21/09/2021
in Featured, Topic of the week
3 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By Ekrem Dupanović

Thanks to our friend Danijel Koletić, we got in contact with three international communications experts and asked them to give us their feedback on communication in times of coronavirus.

Maxim Behar, CEO & Chairman of the Bord at M3 Communications Group, Inc.

On one side of course the spread of Corona virus will affect seriously the PR industry, mainly the event management business, but we know that the negative impact will be on each industry in one or another level. Current situation though gives to the PR business worldwide enormous opportunity to show it creativity, professionalism and social media management.

Proper communication now is more important than ever in the history of our business and it is now the right time to create new successful case studies, projects and appearances. I bet that at the end of the year in each international awards the Corona virus successful case studies will prevail.

Eva Maclaine, Principal at Maclaine Communications and Bord Director at CIPR:

Rarely has the comms world seen an issue such as this global pandemic, coronavirus, which cuts across all geographical borders regardless of cultures and language. Yet reactions in different countries have been very varied. From Wuhan and Italy, which cordoned themselves off, to America which has banned visitors from selected Shengen countries, to the UK where we are being asked to self isolate if we have a ‘new cough’ or a fever. It has not been possible to have a united global front to counter this new virus. Thus each country has had to find its own way of communicating with its citizens.

Fast, accurate and effective communication is never more vital than at a time of a global crisis. Yet when something new and frightening emerges, such as coronavirus or COVID-19 as it is also known, it often results in peculiarly fertile ground where myths, misinformation and fake news thrive.

During such times the role of the professional communicator is a hugely responsible one, where we have to provide clear but detailed information, whilst making sure that this does not lead to scaremongering or to nations panicked into acting unwisely. Even more important is to make sure that sufficient information is provided to prevent the myriad of myths, which relish an information vacuum.

Unfortunately, the media love nothing more than sensationalism. Social media in particular has an unquenchable thirst for headline grabbing stories, which often have a complete disregard for truth and fact.

It is difficult to believe that some of the myths have taken hold in popular culture. No, garlic will not prevent coronavirus. Neither will rinsing your nose with saline. Nor will cold weather and snow kill the virus. The World Health Organisation has an excellent myth busting section on its website.

In the UK a specialist government unit, involving numerous teams across Whitehall, has been set up to counter disinformation about coronavirus. The unit will work with social media companies and communications experts to counter the spread of false claims. The team has just published “Resist – A counter-disinformation toolkit” to help professionals build resilience to the threat of misinformation. The Chartered Institute of Public Relations (CIPR) has welcomed the unit and has given a timely reminder that its members all sign up to the Code of Conduct, which requires them check the reliability and accuracy of any information they share.

The Institute’s specialist group, Local Public Services, has published an excellent coronavirus guide for communicators.

Coronavirus has certainly had an effect on the communications industry with the cancellation of some conferences, more meetings held by video conferencing and fewer people travelling in to their offices. The counter to this and the more positive effect, however, has been the flourishing of responsible and agile communications, based on professionalism and the best values of the communications industry.

Scott Gould, Speaker & Author at The Shape of Engagement: 

I think that we’ve seen a certain degree of resilience in the communications industry in the light of the Coronavirus. Thanks to organisations embracing remote working, many employees are able to work from home quite easily. And thanks to digital media, brands are able to interact directly with their customers during this time of public concern.

I’m personally also glad to see organisations thinking about the wellbeing of people before their own profits. This is to be celebrated! Those people who have boldly cancelled events, stopped shipments, close offies, given their teams room to rest at home – all of this shows humanity working together.

So I am heartened, and hope that this spirit of collaboration and engagement continues beyond the passing of Covid-19.

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