This month, WPP media agency MediaCom added a pair of industry vets from rival holding companies to its U.S. leadership team, hiring Liza Davidian as evp, investment and activation and Yorlene Goff as executive director, people.
Davidian joins MediaCom after more than two decades with Omnicom Media Group’s agency OMD. She will be responsible for all investment and activation for MediaCom across its client businesses. She will also be tasked with leading MediaCom’s future-minded investment vision, including developing client investment strategies based on a holistic approach connected to planning and analytics. Davidian most recently served as managing director at OMD.
Goff arrives from Publicis Spine and will be responsible for leading MediaCom’s people strategy and operations, along with overseeing initiatives related to employee wellbeing, engagement, career mobility, learning and development. She will be tasked with fostering a diverse, equitable and inclusive workplace environment where employees feel empowered to fulfill their potential. Goff will be leading the company’s “people first” culture which helped MediaCom earn recognition as Adweek’s Global Media Agency of the Year.
Both leaders will join the agency’s executive committee and report directly to MediaCom’s U.S. CEO Sasha Savic.
Seeing the bigger picture
“Liza and Yorlene bring with them excellence in their craft and are both critical in our mission of working with the most ambitious clients, having the most advanced products, and cultivating the most talented workforce,” Savic said in a statement. “Their respective contributions are vital in our Seeing the Bigger Picture vision and for MediaCom to have continued successes and growth in 2021 and beyond.”
