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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home Young Leaders

Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

Dizajn ima pomembno vlogo v družbi. Z jasnostjo in obliko ima možnost posredovanja informacij in podajati kritično mišljenje. Nenazadnje lahko z dobrim oblikovanjem izpostavimo probleme v družbi in podajamo rešitve na le-te.

03/12/2019
in Featured, Young Leaders
3 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Pogovarjala se je: Asja Dupanović

Uroš Zorčič je dizajner agencije New Moment New Ideas Company Ljubljana. Po končani Fakulteti za dizajn v Ljubljani, je prakso opravljal pri Rostfreipublishing, nato pa se zaposlil na NewMomentu, kjer se je popolnoma našel. Na agenciji za njega pravijo da je pravi advertisng person. Odličen je v tem da je izviren in vedno najde pravi pristop, da bo dizajn dovolj estetsko dovršen, razumljiv in ustreza potrebam projekta. Do sedaj je ustvarjal za naročnike kot so Generali, Barilla, Mass, Philip Morris, IBM, Jub. Odkar pomni, ga zanima glasba. Je del njegovega vsakdanjega življenja, rad jo raziskuje, še raje pa ustvarja.

MM: V svojih talentih in interesih si vsestranski. Zakaj si se odločili za ustvarjalnost v oglaševalski agenciji in zakaj ravno New Moment?

Uroš Zorčič: Delo v oglaševalski agenciji je izredno pestro. Nikoli ne veš, kakšne želje bodo imeli naročniki in kaj bodo pričakovali od tebe. Prav ta izziv, kjer moram stopiti izven svojih okvirjev in biti čim bolj izviren, me najbolj privlači v takem delu. Seveda pa moramo upoštevati meje, ki nam jih postavi naročnik. To pomeni, da moram svojo kreativnost prilagoditi vsakemu projektu.

Za New Moment sem se odločil iz več razlogov. Kolektiv ima super dinamiko, spodbuja se med sabo in si pomaga, kar omogoča sproščeno ozračje in večjo produktivnost. S sodelovanjem z različnimi naročniki imam možnost pridobiti nove izkušnje in nove poglede na oblikovanje.

MM: Kateri so največji izzivi za položaj oblikovalca v agenciji? Kako spopadaš z njimi?

Uroš Zorčič: Kot dizajner nosim odgovornost za vizualni izraz projektov naše agencije. Ker je podoba tista, ki pritegne pozornost, je moja naloga ta, da želje naročnika oblikujem v čimbolj primeren dizajn. Prav tako se moram držati vseh rokov za oddajo in imeti dobro medsebojno komunikacijo z ekipo. Vedno moram biti profesionalen, saj pri vsakem projektu zastopam svojo agencijo.

MM: H kakšnemu dizajnu se nagibaš?

Uroš Zorčič: Nagibam se predvsem v dizajn, ki je izviren in nenavaden, a hkrati subtilen, izčiščen. Všeč mi je igra s teksturami, različnimi oblikami tipografije in barvnimi kontrasti.

MM: Imaš na lokalnem, regionalnem ali globalnem nivoju med grafičnimi oblikovalci kakšne vzornike?

Uroš Zorčič: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij. Kdaj obiščem kakšno umetniško razstavo in se udeležim konference oblikovanja v Ljubljani, da dobim vpogled v trenutne splošne oblikovalske trende.

MM: Svet je trenutno v globoki krizi. Ali lahko oblikovanje kot oblika komunikacije reši svetovne težave?

Uroš Zorčič: Seveda! Dizajn ima pomembno vlogo v družbi. Z jasnostjo in obliko ima možnost posredovanja informacij in podajati kritično mišljenje. Nenazadnje lahko z dobrim oblikovanjem izpostavimo probleme v družbi in podajamo rešitve na le-te.

MM: Kateri projekti predstavljajo vaš najljubši izziv in zakaj?

Uroš Zorčič: Najljubši izziv mi predstavljajo projekti, ki imajo dobro zgodbo in hkrati dopuščajo kreativno svobodo.

MM: Kdo / kateri so vaši viri, ko vam primanjkuje navdiha ali znanja?

Uroš Zorčič: Ko mi primanjkuje navdiha, rad zaidem na družbena omrežja. Tam imam nabor profilov, ki izpostavljajo uspešnejše oblikovalske rešitve iz vseh področij vizualnih komunikacij. Še raje pa si preberem kakšno dobro knjigo ali članek, in se tako malo odmaknem od zaslonov.

Linki knjig, ki jih priporočam:

https://www.amazon.de/Trademarks-Symbols-Yasaburo-Kuwayama/dp/0442245637

https://www.amazon.com/Grid-Systems-Graphic-Design-Communication/dp/3721201450/ref=sr_1_1?ie=UTF8&qid=1453570547&sr=8-1&keywords=grid+systems+in+graphic+design

https://www.amazon.de/Thinking-Type-Critical-Designers-Students/dp/1568989695

https://www.amazon.de/Graphic-Designer-Without-Losing-Your/dp/1568989830

MM: Kakšne so vaše strasti zunaj agencije in ko ustvarite nekaj samo za svojo dušo, kaj je to?

Uroš Zorčič: Izven agencije posvetim veliko časa glasbi. Odkar se spomnim, je bila in bo del mojega življenja. Zaradi tega sva se z bratom začela ukvarjati z glasbeno produkcijo, iz tega pa črpam nove ideje in inspiracijo za oblikovanje.

Tags: New Moment New Ideas LjubljanaSlovenia
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