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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Ogilvy Social.Lab Amsterdam wins global pitch for the International Volleyball Federation

Pitching against several London agencies, Ogilvy Social.Lab wins brief to turn Volleyball into a global brand

11/12/2020
in Featured, News
2 min read
ogilvy-naslovna

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The International Volleyball Federation (FIVB) has selected WPP’s Ogilvy Social.Lab as its lead strategic and creative agency to run its global brand communications and global media strategy and planning leading up to the 2022 Volleyball World Championships – after a pitch between 17 agencies, including London’s Saatchi & Saatchi and AKQA (soon to be AKQA Group).

The multiyear brief includes positioning, brand strategy, design, digital and social communication – and the creative development of several campaigns and the attached media buy – leading up to the FIVB Volleyball Men’ and Women’s World Championships 2022.

With over 770 million fans across the globe, Volleyball is the No.2 most popular team sport in the world (tied with basketball, finishing only behind football) according to Nielsen consumer research. It’s also a sport with an ongoing commitment to gender equality and family, where 84% of fans have a strong interest in both men’s and women’s volleyball, making it the world’s most gender equal sport. In fact, the highest paid volleyball player in the world is a female athlete.

Despite the sport’s global popularity however, there is still significant potential to unlock. This is exactly why the FIVB set out a pitch to 17 international agencies this summer, with the ambition of turning volleyball into a worldwide brand.

Slika 1
Foto: Tolga Büyükdoganay, ECD; Heleen Heijt, CEO; Rogier van der Werf, Strategy Director

The FIVB Secretary General Fernando Lima says: “The FIVB is excited to be working with Ogilvy Social.Lab as our lead strategic and creative agency to promote our sport on the road to the FIVB Volleyball World Championships 2022. Our ambition is for this prestigious competition to be the most popular and engaging event of 2022 on court, in the stands and digitally. Volleyball is played in every continent by players of all ages and backgrounds and is one of the most loved sports in the world with hundreds of millions of passionate fans. However, we know that the potential of volleyball has no bounds, so through this strategic partnership we will further explore this incredible potential.”

Ogilvy Social.Lab has won the global business after an entirely online pitch process, where the chemistry meetings, brainstorm sessions and presentations all took place over video calls.

Executive Creative Director, Tolga Büyükdoganay, says: “It’s a once in a lifetime opportunity to create a new brand for a sports category – rather than making a campaign for a sports brand. We applaud the FIVB’s creative bravery and ambition and we can’t wait to help reimagine all forms of communication around volleyball and its Championships.”

Tags: AQKAFIVBNielsenOgilvy Social.LabSaatchi & SaatchiWPP
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