PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

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    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

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    Mladi Lideri

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    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

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    Three questions for Petra Krulc, Senior Vice President of Celtra

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Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Global Media Agency of the Year MediaCom Helped Clients See the Bigger Picture During Crisis

Investing in its own people allowed for flexibility and evolution

16/02/2021
in Featured, News
2 min read
media-com-naslovnica
Via: (Photo from left): MediaCom global client president and P&G account lead Frances Ralston-Good, MediaCom Canada CEO and Global Belonging Council chair Kevin Johnson, MediaCom U.S. CEO Sasha Savic and global CEO Nick Lawson.MediaCom

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

It’s one thing to espouse a “People first, better results” philosophy; it’s another to actually practice it in the middle of a global crisis.

In 2020, MediaCom proved its devotion to that creed, deciding early on to invest in talent and save as many jobs as possible globally at the expense of short-term losses.

“Our ambition was to make sure we came out of it together, our culture intact. We spent the best part of 20 years building MediaCom’s culture,” MediaCom global CEO Nick Lawson says. “Protecting that culture was really our No. 1 priority.”

The process was not painless, with employees making salary sacrifices or transitioning to shortened workweeks to help save jobs. In the end, the WPP media agency claims it avoided layoffs entirely in the U.S. while reporting a 7% revenue decline globally for the year.

For its big-picture thinking, ability to provide the solutions clients needed in 2020, new business dominance, seamless management of a global leadership transition and commitment to its people and culture, MediaCom is Adweek’s Global Media Agency of the Year.

Under Lawson’s leadership, MediaCom expanded and evolved its capabilities in service of being a comprehensive partner to marketers and helped clients navigate the worst of the pandemic.

The agency quickly developed tools to help clients and planners respond to the pandemic and its effect on media across industries with real-time media supply data and closely tracked information around consumer sentiment, health, media investment and search trends.

“We had to create a fluid structure and a different way of working with our clients,” Lawson says.

As MediaCom U.S. CEO Sasha Savic explains it, that included partnering with clients to redefine media and investment strategy to support ecommerce and respond to the dramatic business shifts of 2020, which often entailed moving away from traditional approaches to frequently engaging with consumers online.

“In many cases, this created a level of complexity for the agency never seen before. … You can imagine how much you have to redefine and reframe the process within the agency,” Savic says.

Near the end of 2020, MediaCom introduced a new “Seeing the bigger picture” agency positioning, offering a holistic approach to addressing clients’ marketing concerns that Lawson explains is “about broader, deeper conversations that go beyond media to all of our clients’ marketing activity.”

That seems fitting following a year of rapid consumer evolution that saw clients accelerating a transition to digital and ecommerce that otherwise may have taken years.

“Our clients have gone through this extraordinary change,” Lawson says. “They’re looking at the way they’re going to market in every way now. Our response is to provide specialist services.”

MediaCom’s investments in talent and expanded capabilities should put it in a prime position to capitalize on new opportunities in 2021.

“Keeping people and giving them financial security last year was the smartest investment we could have made in 2020,” Savic says, adding, “From all the transitions, we came out stronger, more closely tied to clients than ever. Clients think of us [not as] agents but as trusted partners and advisers, which is a beautiful place to be.”

Tags: Adweekglobalna medijska agencija godineMediacomNick LawsonSasa SavicWPP
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