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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

Future needs better ideas!

08/05/2019
in Diary, Featured
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Ekrem Dupanović

From June 23rd to June 28th, Media Marketing will gather about 100 young leaders of the communications industry of the Adriatic region at Japodski Otoci – an unbelievably beautiful place on the River Una, 15 km from the city of Bihać, Bosnia and Herzegovina.

 

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There is widespread opinion – and the results of some research support it – that young people don’t want to work in advertising. They consider it aggressive and misleading, which is somewhat understandable given that the ethical standards of Millennials are very high.

When we organized The Cup in Belgrade five years ago, and on that occasion gathered for the first time in one place presidents and directors of national associations of advertising industry in the Adriatic region, we discussed the main problems of our industry.

The then president of HURA, Damir Ciglar (Imago Ogilvy), highlighted the problem of lack of interest in advertising among young people as the industry’s biggest problem. To check if this was true, we sent emails to agencies across the region, asking them to nominate young leaders – young people from their agencies whom they believe will be future leaders will be able to assume the responsibility for the future of advertising industry.

We got 57 fantastic nominees. We published interviews with young leaders, increased the readership of the portal and finally gathered them in Mokrin, Serbia, for three days. They were delighted with the lessons they heard. They formed their own Facebook group, which is still active to this day.

 

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Now we are promoting young leaders again. This time the agencies have sent us almost 100 nominations! They are all young creatives who are already winning prizes at international festivals, account people managing key clients, etc.

We are presenting one young leader every day. The portal’s readership has increased strongly due to interesting conversations and because they share their interviews on social networks. All this inspired us to once again gather the young leaders in one place.

This year, the choice fell on Japodski Otoci, small river islands that form a surreally beautiful place just 15km from Bihać, Bosnia and Herzegovina.

 

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Although we have not yet completed the program and launched the project website, people heard about it and the interest is quite good. I sincerely hope that we will be able to attract them with the top-notch program, great entertainment and the acceptable price of the full suite, which includes the registration fee and five nights of full board accommodation (425 euros + 17% VAT).

The Young Leaders of Tomorrow project this year is realized under the slogan “THE FUTURE NEEDS BETTER IDEAS”.

Poor communication is a serious problem of today’s world. The war in our region in the nineties was perhaps inevitable, but I’m still convinced that it could have been avoided if we had known how to better communicate the issues that pressed us.

The communication served to us by all the media in the region, without exception, was what brought us to war. If politicians knew, and wanted to communicate global and regional problems properly, the world would not be drowning in wars today. Our industry needs to become more aware of its strength and possibilities.

The future needs better ideas!!!

May 7, 2019

Tags: Bosnia and HerzegovinaDiary of a MethuselahThe Young Leaders of TomorrowTYLOTYoung Leaders
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