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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Diary of a Methuselah #153: Portal Media Marketing starts a new life today

We have completely revamped the look of the portal, and have changed quite a bit in the content section as well

16/04/2019
in Diary
3 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Ekrem Dupanović

There comes a time for everything, even for the refresh of our own look and the content of Media Marketing. We’ve been contemplating this for a long time but could never find room for it in our agendas. It was all hands on deck over the last two months, and the result of that work is before you today.

We have completely revamped the look of the portal and have changed quite a bit in the content section as well.

Interview of the week

We’ll have one big interview a week, and it will go out on Monday. These will be exclusive talks with people who have something to say. We start the series with Sanja Buterin, Marketing Director at Infobip. You know, it’s the tech company from Vodnjan (Istria, Croatia) that employs 1500 people in 61 offices around the globe, and whose services today reach up to 4.5 billion people around the planet! Their goal is to reach the entire world population with some of their services. Our goals are much more modest. We would like to reach most of the people employed in the communications industry of the Adriatic region. It seemed to us that Sanja and Infobip were good for our new start, we hope they will bring us luck.

Theme of the day

Each day we will have one question on a current topic that we will ask some people from the industry who are competent to answer it. What we are most interested in right now are the trends with advertising budgets. What will they be like in 2019? That’s why we dedicated our first “Theme of the day” to this topic.

Three questions for…

This will be a form of short interview – three questions that we will ask someone who is particularly interesting at a given moment. We aim to have this section three times a week.

The Young Leaders of Tomorrow

We are returning to Young Leaders in the communications industry. Each day, we will present one young leader who has been assessed by their agency or company as someone who will soon be able to assume responsibility for the development of the industry. These interviews will be done by Asja. I’ve read the first few texts. Great young people. I’m very excited about this section and can’t wait to get the first comments. The experience we had with the first series of these interviews from four years ago tells us that this will be one of the best projects so far.

Columns and the Diary

We will have two columns and three Diaries of a Methuselah per week.

As you can see, we’ve put focus on original content, because you have shown the greatest interest for them so far.

We will be very selective with the news – we will mostly publish only the most interesting and most current news.

Have we managed to offer you a better portal than what you have been reading so far? To be honest, I don’t know! We tried to do the best we could. Perhaps our new look is leaning too close to news portals, which we are not. I don’t know, we will leave that to your judgment. We will be grateful for every comment, suggestion, and especially criticism. Honest criticism is worth more than ten praises.

The only thing remaining is to thank all of my associates – Malik Hodžić, our young head of digital, who has invested all his efforts to make sure this succeeds. Also thanks to Adnan, Asja and Amela. All of them contributed with suggestions and ideas in our mission to offer you a modern concept of a portal.

When I was thinking about today’s Diary, I had a heap of ideas of ​​how to make the text as good and interesting as possible. I wanted to be smart and funny and cool. I guess I didn’t manage to do any of that due to stage freight. I can’t remember the last time I waited for the start of a project with this much anticipation.

We have been offline for a couple of days, because the transfer of the entire content over the last eight years to a new server demanded a few days. And not just that. We had to make many adjustments. We needed to make everything look the way we wanted it. Hence the anticipation.

I’d love to see what the first release will look like, but a lot has not been done yet at the time of writing this, although there’s only twelve hours left until the launch. I’ll see it in the morning the same time as you. I envy you. You will sleep peacefully tonight, and I won’t be able to close my eyes with all the excitement. Not because I depend on the portal. Nothing depends on it for me. It’s not a condition for my existence, it’s something I do from pleasure. I wish we will succeed for the sake of Malik, Adnan, Asja and Amela. Media Marketing is their future.

April 15, 2019

Tags: Diary of a MethuselahMedia Marketing
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