PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

  • WomanComm
  • B/H/S
No Result
View All Result
Media-Marketing.com
No Result
View All Result
Home Young Leaders

Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

Gamifikacija vsebin se vrti predvsem okoli zaključka nakupa. Zanimivo bi bilo videti, še kaj v smeri, kjer nakup ni potreben, na primer, lovljenje popustov z AR aplikacijo med policami bližnjega nakupovalnega centra

03/09/2019
in Featured, Young Leaders
4 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Pogovarjala se je: Asja Dupnović

Matjaž Muhič je UX/UI dizajner ljubljanske agencije ArnoldVuga. V letu in pol odkar je prišel s fakultete, je ustvaril impresivne rezultate na področju dizajna in marketinga. Nagnjen je hitremu učenju in se je v agenciji hito uveljavil. Eden izmed njegovih velikih mejnikov je bil projekt Viberate, ki je v letu 2017 uspešno zaključil prodajo ICO, z več kot 10 miljonov USD zbranih sredstev. https://www.viberate.io i https://www.viberate.com. Matjaž je samostojno prevzel ta projek, kjer je agencija sodelovala kot oblikovalski studio.
http://www.delo.si/gospodarstvo/podjetja/ime-dneva-viberate-spreminja-glasbeno-industrijo.html
Zanimajo ga področja AR in UX, podnebne spremembe in oblikovanje video iger. To ni “tipičen oglaševalec”, kar v agenciji vidijo kot prednost, saj prinaša drug način razmišljanja. Ima zanimivo kombinacijo digitalnega in klasičnega razmišljanja o brandingu.

MM: Kakšna je bila tvoja pot do oglaševalske industrije? Kako si se odločil ravno za njo?

Matjaž Muhič: Mogoče se sliši klišejsko, ampak oglaševalske industrije nisem izbral jaz, vendar je ona izbrala mene. Namreč že kot študent sem se bolj nagibal k digitalnim projektom in produktom, ampak takrat nisem našel prave priložnosti, da bi svojo pot lahko nadaljeval v tej smeri. Želja po oblikovanju me je gnala naprej in priložnost sem dobil ravno pri agenciji ArnoldVuga, kjer so me vpeljali v svet oglaševanja.

MM: V agenciji pravijo, da si posebaj izstopil s projektom Viberate. Ali nam lahko poveš za kakšen projekt gre in zakaj je tako poseben?

Matjaž Muhič: Viberate je glasbeni start-up DJ Umeka. Gre za platformo, ki zbira podatke vse podatke, ki so na voljo o nekem glasbeniku, bodisi svetovni zvezdi, ali garažnem bandu, ter jih nato skozi svojo pametno tehnologijo ovrednoti in razporedi na svetovno lestvico vseh glasbenikov. Cilj platforme je ugotoviti kateri nepoznani glasbenik bo naslednja velika zvezda, s pomočjo pregleda vseh teh podatkov. Vsi podatki so pridobljeni s pomočjo uporabnikov strani, ki so za svoj trud tudi nagrajeni z Viberatovo lastno kriptovaluto.

Ta projekt je bil razdeljen v dve fazi. Samo oblikovanje platforme, ter oblikovanje promocijske spletne strani za njihovo kriptovaluto, ki podpira delovanje te platforme. Stran se je izkazala uspešno saj so skupaj z oglaševanjem in seveda to spletno stranjo, uspeli zbrati $10 miljonov v samo nekaj minutah.

MM: Poleg samega oglaševanja sta AR in UX tvoji strasti. Kaj je po tvojem mnenju ključ za odlično uporabniško izkušnjo?

Matjaž Muhič: Ključ za odlično uporabniško izkušnjo je zagotovo popolno poznavanje svojega uporabnika. To pa zahteva nekaj časa, da dobimo ključne vpoglede, česar v oglaševalski industriji na žalost ni veliko. Treba je razumeti, da do odlične uporabniške izkušnje lahko pridemo le, če ljudje dejansko uporabljajo našo stran oz. aplikacijo, saj lahko na podlagi te uporabe sprejemamo pametnješe odločitve, ki potem vodijo do te naše ljube drage odlične uporabniške izkušnje. In tudi ko pridemo do tam, je prostora za izboljšavo še vedno veliko, če le pogledamo dovolj podrobno.

MM: Zelo blizu ti je tudi gaming industrija. Veliko jih verjame, da bo ravno imela glavno besedo v prihodnosti zabavne industrije. Gamifikacija vsebine ali povezovanje blagovnih znamk v igrah, v kateri od teh opcij vidiš največji potencial za blagovne znamke?

Matjaž Muhič: Integracija brandov v igrah se dogaja že od leta 1983, ko je Coca-Cola izdala klon Space Invaderjev, ampak menim, da je to rezervirano za velike brande. Velik potencial pa vidim v gamifikaciji vsebin. Na nek način se ta že dogaja, z vsemi karticami zvestobe, z zbiranjem nalepk in popustov, to vse je že neke vrste igra, za katero je potem kupec tudi nagrajen. Ta gamifikacija se vrti predvsem okoli zaključka nakupa. Zanimivo bi bilo videti, še kaj v smeri, kjer nakup ni potreben. Npr. lovljenje popustov z AR aplikacijo med policami bližnjega nakupovalnega centra.

MM: Spremembe so edina stalnica in v ospredju teh sprememb bi moral biti ravno mladi liderji. Kaj bi ti spremenili v komunikacijski industriji?

Matjaž Muhič: Želel bi več časa. Za razmislek, za delo, za raziskovanje. Skozi leta sem opazil, da odlične ideje sicer lahko pridejo kot strela z neba, vendar v večini primerov temu ni tako. Mislim, da tu sicer ni vse na nas, ampak tudi na razumevanju klientov, kaj vse je potrebno za dober končni izdelek.

MM: Ali obstaja nekaj kar želiš doseči v tej industriji? Kakšne sanje bi rad izpolnil?

Matjaž Muhič: Izivov in lovorik katere lahko dosežem je še veliko, ampak bi raje te lovorike lovil pri doseganju boljše prihodnosti za nas vse s skrbjo za podnebje. Morda tudi skozi svoje sanje, saj si nekoč želim voditi lastno digitalno agencijo. Ne vem pa ŠE kako bom s tem pripomorel k podnebju.

MM: Kaj ti je novega prineslo srečanje z mladimi liderji komunikacijske industrije Adriatic regije na Japodskih otokih? Kaj pa je bilo prvo kar si po prihodu v Ljubljano podelil s kolegi v agenciji?

Matjaž Muhič: Novega mi je srečanje prineslo predvsem to, da sem spoznal par ljudi, ki so me s svojim delom in osebnostjo motivirali da postanem boljši v tem kar delam.
Svojim kolegom v agenciji pa sem predvsem sporočil, da je čas da postanemo del rešitve in ne del problema ter tudi, da se začnemo bolj ceniti kot agencija in bolj sodelovati z našimi klienti.

MM: Ali imaš kaj prostega časa in kako ga najraje preživljaš?

Matjaž Muhič: Imam in se trudim, da ga obdržim, prosti čas najraje preživim, z raziskovanjem narave, razen ko se počutim extra lenobno, takrat me pa najdeš na kavču s kontrolerjem v roki, kjer igram svojo najljubšo igro.

Tags: ArnoldVugaSlovenijaThe Young Leaders of TomorrowTYLOT
ShareTweetShare

Related Posts

nastja-naslovna-2-min
Featured

Nastja Mulej: The time has come for women to show what they’ve got!

05/10/2020
Mladi Lideri
Young Leaders

Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

01/11/2019
Young Leaders

Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

23/10/2019
News

The Ultimate Inspiration is the Deadline. And Golden Drum’s Young Drummers have another 7 days to catch it!

10/09/2019
Iz desne proti levi - Miha Ceglar, Renderspace - Rado Brezovar, Vrhovno sodišče RS - Rok Klemenčič, Renderspace
News

Renderspace prva slovenska agencija z nagrado UX Design Award

07/09/2019
News

The 26th International Festival of Creativity Golden Drum, taking place in Portorož, Slovenia, 17-18 October 2019, has revealed its first program schedule

05/08/2019
Next Post

Generali 24 Hours of Elegance 2019 powered by Jaguar, presents Edward Sexton and Turnbull & Asser

Media-Marketing.com

2011-2020 © All rights reserved.

Portal Media-Marketing.com

  • About us
  • Marketing
  • Impressum
  • Contact
  • Terms and Conditions
  • Privacy Policy

Social Media

  • News
  • Topic of the day
  • Interview
  • Opinion
  • Diary
  • Young Leaders
  • Three questions
  • Media Marketing
    • About us
    • Marketing
    • Impressum
    • Contact
    • Terms and Conditions
    • Privacy Policy
  • Advanced search
  • en English
  • bs Bosnian

2011-2020 © All rights reserved.