Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Od 1. 2. 2024. na portal Media Marketing i Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do kraja veljače! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
NAZIV PROJEKTA: No place like home | PRIJAVITELJ: BBDO Zagreb | KLIJENT: IKEA | DRŽAVA: Croatia | KATEGORIJA: Household, Community Care
OPIS PROJEKTA: Our region has made lots of progress considering LGBT+ rights, especially regarding the legislation. Society has become more open towards LGBT+ community – however, it’s easy to be welcoming towards differences when they aren’t close to you. IKEA has done research about the acceptance of LGBT+ people within their families and numbers paint the sad picture: it’s your own home where you don’t feel accepted if you’re not straight. In our „No place like home“ campaign, we have used those statistics to show how LGBT+ people actually feel at home after coming out, with the intention of raising awareness and creating empathy. Everyone deserves to feel accepted in their own home – and it’s the core of IKEA positioning: better life at home for many people! These changes are slow, but we have hope that after the next research there will be more people feeling at home in their own homes.
NAZIV PROJEKTA: Odvoji, lako je | PRIJAVITELJ: CTA komunikacije | KLIJENT: Čistoća Split | STRATEŠKI PARTNERI: Grad Split, Vojko V, DD Video Lab, Sara Bernat, 2Dizajnera | DRŽAVA: Croatia | KATEGORIJA: Miscellaneous, Green Impact
OPIS PROJEKTA: How do you make a new waste separation system in semi-underground containers interesting? Inadequate infrastructure and ignorance were the challenges that the local campaign Odvoji, lako je (Separate, It’s Easy) had to overcome. Our idea relied upon unusual content created in collaboration with rapper Vojko V, resulting in the anthem Odvoji, razdvoji (Separate, Sort It). It spread across social media, transcending its local roots and target groups by becoming a national sensation despite its modest and localized advertising budget. The characters from the video even found their way to the Split graffiti scene, while the entire campaign earned recognition at the Greencajt festival for its authenticity. By turning a community issue into a hit song, “Odvoji, razdvoji” made waste separation a catchy topic, while educating citizens in Split and beyond on how to resolve disputes between Beer Can, Bottle, Plastic, and Paper Bag
Čestitke finalistima, a najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 11. do 14. travnja 2024. Vidimo se u Rovinju!
