Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Od 1. 2. 2024. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do kraja veljače! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
NAZIV PROJEKTA: Krv nije moda | PRIJAVITELJ: Kontra agency | KLIJENT: Prijatelji Životinja | DRŽAVA: Hrvatska | KATEGORIJA: Green Impact
OPIS PROJEKTA: “Krv nije moda” campaign is the Croatian contribution to the European Citizens’ Initiative for a Fur-Free Europe. International organization “Fur Free Alliance” launched a citizens’ initiative to collect signatures to ban animal farming for fur production on the EU level.
The idea behind the campaign was that humans share a significant part of DNA with other mammals, so it is entirely wrong to use our proverbial relatives as a fashion statement.
The Animal Friends Association led the petition in Croatia, and we created the “Krv nije moda” campaign to help reach the goal of 8,640 signatures in Croatia. Since a sufficient number of signatures were collected at the EU level, the petition closed two months before its deadline. Thanks to our campaign, Croatia was one of the countries that crossed the necessary threshold and thus showed that Croats decided to be on the right side of history
NAZIV PROJEKTA: LAQO Insurance Museum | PRIJAVITELJ: Bruketa&Žinić&Grey | KLIJENT: Croatia osiguranje | STRATEŠKI PARTNERI: Rezolut, Weblogic, Lorenzo Cetina, 404 | DRŽAVA: Hrvatska | KATEGORIJA: Finansije i osiguranje
OPIS PROJEKTA: LAQO by Croatia Insurance created a museum of old-fashioned insurance in the metaverse.
The LAQO Metaverse Insurance Museum is the first of a kind in the world, located on the Decentraland metaverse platform. The visitors can go through the old-fashioned insurance experience, such as filling out endless forms or forever waiting in line at the counter for insurance officers to come back from lunch break. Nope, this is no joke, the museum really exists, but as a practical joke about the outdated, and annoying, insurance practices. The museum’s founder is LAQO by Croatia Insurance. In contrast to insurance practices displayed in this museum, LAQO is the first in Croatia to offer its clients 100% digital insurance service.Čestitke finalistima, a najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 11. do 14. travnja 2024. Vidimo se u Rovinju!