Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Od 1. 2. 2024. na portalu Media Marketing i Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do kraja veljače! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
NAZIV PROJEKTA: BOOKtiga MatchBook | PRIJAVITELJ: Studio Sonda | KLIJENT: Gradska knjižnica Poreč | DRŽAVA: Hrvatska | KATEGORIJA: Tourism, Culture and Leisure
OPIS PROJEKTA:
In the world of fast media, aiming to ignite the love for books in younger generations and increase the number of BOOKtiga (festival of used books) visits, MATCHBOOK, a dating-app-like web platform, was designed to connect us with books we fall in love with. We brought to life characters from the classics: Anna Karenina, Simon Basset, Robinson Crusoe, Jay Gatsby, Bridget Jones… and in order for visitors to meet the characters and “match” with them, dating profiles were created. So visitors could arrange a „date“ during BOOKtiga. and beside the date, they were rewarded with a book and an annual membership.
Results: 1,150 books sold, 1,715 EUR collected, 1,500 visitors, 3x more visits to the library's website, 4% average ER and 40 romantic dates in just 3 days (mostly younger generations).
NAZIV PROJEKTA: Burekuna| PRIJAVITELJ: Agencija 101 | KLIJENT: Burek Olimpija | DRŽAVA: Slovenia | KATEGORIJA: Food
OPIS PROJEKTA:
Burek Olimpija responded to the abolition of the Croatian kuna by opening Burekuna, the first and only exchange in the world where people could exchange kuna for burek. The move resonated on social networks, generated a lot of enthusiasm among users and achieved a viral effect and unpaid coverage by the Slovenian media. The campaign manifested itself in significantly increased visits to Burek Olimpija branches.
Results: 5000+ impressions, 2000+ shares, 400.000+ organic reach, 10+ unpaid media coverage, 29.870 Croatian Kunas collected.
Čestitke finalistima, a najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 11. do 14. travnja 2024. Vidimo se u Rovinju!
