Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti, među rekordnim brojem projekata odabrali su one koji su se istaknuli svojim kreativnim postignućima i zaslužili status finalista!
A tko je stigao do finala? Od 8. 2. 2023. na Facebooku BalCannesa i portalu Media Marketing od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do ožujka! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
Naziv projekta: Metalac x Konstrakta – Umetnica mora jesti kuvano | Prijavitelj: Pioniri Communications | Klijent: Metalac a.d. | Država: Srbija | Kategorija: Kućanstvo
Opis projekta: Metalac is one of the largest producers of tableware in Europe and Eurovision is the biggest musical event. We were commenting competition for the Serbian representative in real-time on Twitter, and when we saw that the central moment of the winning performance was hands washing in a bowl, an idea was born.
Specially for Konstrakta, but without her knowing, we made something that we haven’t produced for 30 years – a bowl and jug set. And then we tweeted that. Not only Konstrakta reacted, but also dozens of media, as well as the Twitter community. Then we turned insight into an idea and produced a limited edition of 500 Metalac x Konstrukta sets, and donate them to the NURDOR.
In the meantime, we maintained attention with millions of impressions on Twitter, thanks to which all 500 sets were sold out in less than a month and 21,500€ was donated.
Naziv projekta: Muzika svuda | Prijavitelj: McCann Beograd | Klijent: Beogradska filharmonija | Strateški partner: Produkcijska kuća: Dream Dust | Država: Srbija | Kategorija: Turizam, kultura i slobodno vrijeme
Opis projekta: The pandemic of COVID-19 virus has brought the cultural and artistic scene in Serbia to a complete standstill. And while life was slowly returning to its normal course, the gates of the most important institutions in the area were still closed to the public.
For the same reason, the new season of the Belgrade Philharmonic Orchestra was under a big question mark. It was certain that the concert halls would be empty for some time. Thanks to the partners who decided to give us their space, the Belgrade Philharmonic Orchestra has found a new place for its performances.
Under the slogan “Muzika svuda” / “Music Everywhere”, we gave people the opportunity to enjoy a unique experience during the pandemic. Despite the restrictive measures, music has become more accessible than ever. In more than 388 locations in 103 places in Serbia, classical pieces by the most famous composers could be heard. Waiting rooms, offices, salons, vehicles, and numerous other places have become a new meeting place for the Belgrade Philharmonic Orchestra and its audience.
Videosažetke dosadašnjih finalista pogledajte ovdje: 100% COVID FREE Journey; 18+ godina sa vama! Polovni automobili; 4 zida; Art&Grad; Beestro; Bili billboard; Brigometar; Converse – Rečnik nove stvarnosti; IN CHARGE DURING THE NIGHT; Jedna manje; Literally for peanuts; Lito je tamo di si ti.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 20. do 23. travnja 2023. Vidimo se u Rovinju!
