Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Od 1. 2. 2024. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do kraja veljače! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
NAZIV PROJEKTA: Kafa sa našim karakterom | PRIJAVITELJ: Pom Pom Communications | KLIJENT: Atlantic Grand | DRŽAVA: Srbija | KATEGORIJA: Bezalkoholna pića
OPIS PROJEKTA: Making someone homemade coffee is a matter of identity, and offering it with brandy invites joy and closeness. The iconic combination of two drinks has been a tradition of our people for centuries. As part of the strategy of rejuvenating the image of the brand, Grand created an authentic product to attract modern consumers and bring tradition closer to them. In partnership with the Belgrade Distillery, Grand Vesela was created, a coffee whose taste is achieved by aging the beans in oak barrels, in which šljivovica was previously stored. It was presented at the event that brought together coffee lovers, and the influencers’ content quickly spread through social media. We placed innovative digital content and paid attention to the presentation at the point of sale. The campaign had over 23M impressions. Over 50k people visited the LP. We received more than 11.5M impressions on Instagram and reached 83% of the target group.
NAZIV PROJEKTA: Kako si, ali stvarno? | PRIJAVITELJ: Ovation BBDO | KLIJENT: UNICEF Srbija | DRŽAVA: Srbija | KATEGORIJA: Briga o zajednici
OPIS PROJEKTA: To highlight the need for prevention and improvement of mental health issues of young people in Serbia, UNICEF launched an awareness raising campaign today – How are you? Really. Family conflicts, bullying at school, abuse in the family, trauma, neglect, social isolation, or loneliness, experiencing discrimination and stigma, poverty, debt, and limited professional support services are just some of the causes of this problem.
In Serbia, it’s usual to ask people how they are. But this time, we really meant that. Campaign was supported by media outlets, public personas and depression survivors.
Čestitke finalistima, a najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 11. do 14. travnja 2024. Vidimo se u Rovinju!