Join us on our (advertising) journey throughout the region! The expert juries of the regional creativity competition BalCannes have selected the most creative projects and granted them the finalist status!
And who are the lucky finalists? From 1 February, Monday to Friday, two finalists will be showcased daily on the BalCannes Facebook page – until the end of February! Online formats allow us to transcend borders and connect daily, which is why BalCannes showcase takes place in the social media sphere – until we meet in person at DK2024 to celebrate the best of the best. Keep in mind that the finalists are posted in the alphabetical order of the case title, so make sure not to miss out on daily updates.
CASE TITLE: Converse Our Beat | ENTRANT: Ovation BBDO | CLIENT: Triple Jump / Converse Srbija | STRATEGIC PARTNER: Konstrakta | COUNTRY: Serbia | CATEGORY: Fashion and Beauty
CASE SUMMARY:
Converse Srbija All Stars members – rappers Kene Beri and Buki, got a chance to be under Konstrakta’s mentorship and create something unique. Something authentic. Something original, inspired by Serbia and Belgrade. Something that would ring a bell about our roots. They were inspired by the bells of Saint Sava’s temple and that’s how the beat flavored by gospel voices was born. When they had found the source of authenticity, everything else was smooth. Their song got its visual identity in collaboration with young animator @yakovrp and the whole process was recorded, arranged and placed on client’s and devoted artists’ digital channels. It also ended up on vinyl, and those vinyls ended up in the renowned Belgrade DJ’s library. This way, collaborative track was used as a key medium of this minimum budget campaign with serious results: Avg reach: 500,000; Number of posts: 14.
CASE TITLE: Croatia za Hrvatsku| ENTRANT: Bruketa&Žinić&Grey | CLIENT: Croatia osiguranje | STRATEGIC PARTNER: Bunker | COUNTRY: Croatia| CATEGORY: Corporate Communications
CASE SUMMARY:
Football is one of the best examples that illustrate the importance of investing effort and hard work, of being persistent and determined. Persistence and hard work are what makes the “small” become “great” and secures our future.
In the campaign celebrating the 2022 FIFA World Cup, Croatia Insurance wants to demonstrate that, besides sponsoring the Croatian national football team, they support more than 70 lesser-known, local clubs. When it comes to the big ones, but also when it concerns the small ones, Croatia is there for Croatia. Success cannot be guaranteed, but the path to it can be.
Congratulations to all the finalists! The best among them will be celebrated at the awards gala at the newest edition of the DK Festival which takes place 11– 14 April 2024. See you in Rovinj!
