Krenuli smo na (marketinško) putovanje po regiji! Stručni žiriji BalCannesa, regionalnoga natjecanja kreativnosti nagradili su one koji su se istaknuli svojim kreativnim postignućima i dodijelili im status finalista!
A tko je stigao do finala? Od 1. 2. 2024. na Facebooku BalCannesa od ponedjeljka do petka svakoga dana otkrivaju se po dva projekta finalista – i tako sve do kraja veljače! Život nam se dobrim dijelom preselio u online formate, stoga je i revija projekata BalCannesa ove godine na društvenim mrežama – sve do druženja na Danima komunikacija. Napominjemo, finalisti će biti objavljivani abecednim poretkom po nazivu projekta, stoga ne propustite svakodnevne novosti.
NAZIV PROJEKTA: Converse Our Beat | PRIJAVITELJ: Ovation BBDO | KLIJENT: Triple Jump / Converse Srbija | STRATEŠKI PARTNER: Konstrakta | DRŽAVA: Serbia | KATEGORIJA: Fashion and Beauty
OPIS PROJEKTA:
Converse Srbija All Stars members – rappers Kene Beri and Buki, got a chance to be under Konstrakta’s mentorship and create something unique. Something authentic. Something original, inspired by Serbia and Belgrade. Something that would ring a bell about our roots. They were inspired by the bells of Saint Sava’s temple and that’s how the beat flavored by gospel voices was born. When they had found the source of authenticity, everything else was smooth. Their song got its visual identity in collaboration with young animator @yakovrp and the whole process was recorded, arranged and placed on client’s and devoted artists’ digital channels. It also ended up on vinyl, and those vinyls ended up in the renowned Belgrade DJ’s library. This way, collaborative track was used as a key medium of this minimum budget campaign with serious results: Avg reach: 500,000; Number of posts: 14.
NAZIV PROJEKTA: Croatia za Hrvatsku | PRIJAVITELJ: Bruketa&Žinić&Grey | KLIJENT: Croatia osiguranje | STRATEŠKI PARTNER: Bunker |DRŽAVA: Croatia | KATEGORIJA: Corporate Communications
OPIS PROJEKTA:
CFootball is one of the best examples that illustrate the importance of investing effort and hard work, of being persistent and determined. Persistence and hard work are what makes the “small” become “great” and secures our future.
In the campaign celebrating the 2022 FIFA World Cup, Croatia Insurance wants to demonstrate that, besides sponsoring the Croatian national football team, they support more than 70 lesser-known, local clubs. When it comes to the big ones, but also when it concerns the small ones, Croatia is there for Croatia. Success cannot be guaranteed, but the path to it can be.
Čestitke finalistima, a samo najbolji među njima zaslužit će nagrade BalCannesa i bit će proglašeni na svečanoj dodjeli nagrada na novom izdanju Dana komunikacija, koji će se održati od 11. do 14. travnja 2024. Vidimo se u Rovinju!