Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Ekrem Dupanović, email@example.com
Photo: Davor Runje
Yesterday, we broke the record in readership on the portal in one day. With 5016 total, and 4,700 individual visits, we have achieved so far the best attendance in a single day. We are not a news portal, but a portal of advertising industry, and when in one day we record this big attendance of people from the industry, it is a result that certainly makes us happy.
By far the most widely read was the interview with Davor Runje from agency Drap. I know that Davor is an expert in digital, and I was convinced that he came up with some kind of mantra. It must be so, since the result was this good. I asked him whether he would share his “secret” with us. “Honestly, I was a little surprised by the popularity myself. We didn’t do anything out of the ordinary: we shared the article on our FB page and boosted the post, but nothing that others don’t usually do. I think that the ‘secret’ here is in the topic and timing: everyone is talking about Pokemon, and the article gave a little broader context of why this is so. Yesterday we received a call from a radio to ask us a few questions concerning the article, I don’t remember that ever happening before. People are obviously reading and talking about it.”
Davor in his reply mentioned two key things: topic and timing. That’s it. Right topic (Pokemon Go) at the right time (interview was published during the all-out global craze for Pokemon), attracts readers. We saw the same thing with the breaking news we had published so far. Yesterday we had three texts associated with the Pokemon Go. Interview with Davor, news of a Pokestop in front of the Super Konzum, and excellent column sent to us by Marija Stošić, Senior Creative Planner at McCann Belgrade. And that’s it. As long as communication agencies don’t communicate, and as long as the PR folk in companies are mulling for ten days until they send some news, we can’t have the right topics every day. But we’ll get there. We will win this war we’ve been fighting over the last two months – that no news older than 24 hours will be published. It’s progressing. It gets better every day.
Newsletter goes to over 6,000 addresses every morning at 8 am. I thought that this was close to the maximum. It’s obvious that we aren’t even close. Just the other day we were joined by about 500 employees in the marketing departments of Agrokor’s companies and we can feel it already. At the same time, this means that there are many people who work in the industry, but we haven’t reached them yet. That’s what we will be focusing on now.
I am working hard on the book The Best of CDs, and my other book, Hotel Yugoslavia (I had to throw this in because if Zvezdan Žujo reads this diary entry and sees that I’m not working on Hotel Yugoslavia, I’ll never hear the end of it.)
I’m spending entire days sending e-mails for BalCannes, Golden Drum and SEMPL. We need these festivals. I am very pleased that the response is positive. We’ll see you first in Rovinj (BalCannes, September), then in Ljubljana (Golden Drum, October) and then in Portorož (SEMPL, November)
There’s a lot to be done, and the day lasts only 24 hours.
I love my job.
19 July 2016.