Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
KONZUM CATCHES POKÉMANIA, OPENS FIRST POKESTOP IN CROATIA
Konzum is the first retail chain in Croatia which has joined the Pokemania, and the first Pokéstop has been set on Friday in front of the Super Konzum in Radnička street, where between 11:00 and 13:00 hours numerous Pokémon and their Zagreb catchers arrived.
The news that the Pokémon are hanging out in front of Konzum spread at lightning speed, so a crowd of Pokélovers quickly swelled in front of Konzum Pokéstop to grab as many Poké balls. All who weren’t able to come to Radnička will certainly cheer the news that they will soon be able to catch their favorite Pokémon in other Konzum stores across Croatia. (Poslovni.hr)
PRO.PR AWARDS PRESENTED TO DIJANA ĐERĐ AND GORAN PIVARSKI
This year’s PRO.PR Awards ceremony was held in April, in Bečići (Montenegro). Due to business obligations, winners of PRO.PR Awards from Croatia, Dijana Đerđ, head of public relations at the company Porsche Croatia, and Goran Pivarski, Head of Communications and Corporate Social Responsibility at Microsoft Croatia and Bosnia and Herzegovina, could not attend the ceremony in Budva, so therefore their awards were presented in Zagreb.
PRO.PR Award is intended for individuals who under the ethical standards, through their work, vision and commitment, create a new perception of communication in companies in which they work.
Awards were presented by the President of the Organizing Committee of PRO.PR conference, Danijel Koletić.
RESEARCH GEMIUS OVERNIGHT AVAILABLE IN SLOVENIAN MARKET AS OF FRIDAY
Gemius last year developed a new approach to measuring the internet public. The methodology officially entitled Gemius Overnight enables preparation and submission of data on traffic on internet sites immediately the day after the end of measurement. The methodology has already won many markets where the company is present. As of month ago, it has been present in Croatia, and from Friday it is available on the Slovenian market, where fresh daily data on visits to internet sites that have joined the Gemius Overnight research are now available.
Gregor Nišavić, Director of Gemius Adria, a Gemius daughter company that operates in Slovenia for ten years, highlights the importance of the new and advanced research Gemius Overnight in the Slovenian market, “Gemius again proves that we are the innovation leader in the European market in the research of public – in the future, you can expect even more new products and services that will strengthen both Slovenian and wider digital ecosystem. With the new methodology, which is now available to Slovenian publishers, media planning will be much easier. At the same time comparisons will be enabled with other market participants, as well as with neighboring markets, especially with Serbia and Croatia”.
ENTRIES FOR 25TH ADC*E AWARDS OPEN
Art Directors Club Europe (ADC*E) has opened the entries for 25th ADC*E awards. Entries are free for gold winning works from national competitions and works awarded silver and bronze awards have favorable fee.
The deadline for entries is 16 September.
ADC*E awards are to motivate, educate and connect the best of the best and set the highest standards of creative excellence in Europe. Awards are unique because they receive only applications of creative works that have already been awarded at local European competitions. This ensures that only the above-average works compete for the awards.
European top creative professionals will evaluate the submitted works from agencies and individuals who will be divided into six disciplines: Film and radio, Print, Interactive and mobile, Design, Promotion and new media, and Innovation and integration. An expert jury will meet in October.
Application forms can be found on the website adce.submit.to and are open until Friday, 16 September 2016.
More info on the 25th ADC*E Awards are available at www.adceurope.org/awards/rules.
GOOGLE UNDER EU INVESTIGATION FOR THE THIRD TIME
Regulatory agency of the EU has launched a third investigation against Google, accusing it of blocking competitors in the business of search advertising.
The European Commission has also stepped up the existing charges against the most popular internet browser, accusing it of favoring its own service for purchase, compared to rivals.
“Google has come up with many innovative products that have made a difference to our lives. But that doesn’t give Google the right to deny other companies the chance to compete and innovate,” EU Commissioner for competition policy Margrete Vestager said at a press conference in Brussels.
The Commission said that Google has sent two announcements with objections. In the new document, the Commission accuses Google of abusing its dominant position by artificially preventing other websites to display ads on search results pages.
The company could be fined ten percent of its global turnover if found guilty of violating antitrust regulations.
Google said it would examine the objections of the European Commission and issue a statement in the coming weeks.
RESULTS OF THE “EUROPEAN COMMUNICATION MONITOR 2016” ANNOUNCED
European Communication Monitor brings the latest information and trends in the practice of strategic communication across Europe. ECM 2016 is based on the responses of 2,710 communication professionals from 43 European countries.
The basis of this year’s study was the use of Big Data, and how and to what extent communication experts across Europe use the vast amount of data and information. As much as 72.3% of respondents claim that in the future Big Data will have a big impact on the communications industry, on the other hand, only 23% of respondents believe they truly understand the management of a large number of data and information.
Among respondents there is a perceived importance of algorithms for strategic communication, so the importance of adapting the algorithms for social networks was recognized by 73.8% of respondents in Croatia. Communication management is used in all the surveyed countries, including Croatia, and the so-called operational management is used by almost 38.6%, which is followed by coordinating business activities and employees with 24.7%. Also, one of the interesting facts is the importance of communication channels in Europe, specifically in Croatia. So, still, the greatest importance is given to television and radio content, with 86.9%, while the smallest importance is given to corporate publications, with 41%.
This prestigious research was conducted by a group of renowned university professors in collaboration with the European Association of Communication Directors (EACD), under the auspices of Prime Research International.
More information and the full report in English can be found at this link.
