Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
POKEMON GO DUBLES NINTENDO’S VALUE WITHIN A WEEK
Share prices of the Japanese tech company Nintendo soared Tuesday by another 14 per cent, which means that in the past seven trading days, or since the launch of the game Pokemon Go in the US, company’s market capitalization more than doubled – to 4,500 billion yen, or $42.5 billion, exceeding the value of Sony.
“I’ve never seen a trend in share prices of a large company change so fast in such a short period of time,” said strategist Takashi Oba from Okasan Securities.
The success of Pokemon Go, which surprised even its creators, has raised hopes that Nintendo could capitalize on its other popular characters such as Zelda and Super Mario, and strengthen its position in augmented reality.
The popularity of Pokemon Go has also produced a surprising increase in prices of some stocks that do not really have anything to do with the game. Thus, the shares of First Baking, bakery with annual sales of 25 billion yen, rose by 18 percent on Tuesday, due to the sale of “Pokemon bread” – bread wrapped in a bag with the image of a character from this game
SWEET KISSES WITH KAPRI ICE CREAMS
This year the Kapri guerrilla spread the spirit of romance throughout Serbia, and a surprise for all couples they encountered came in the form of a new ice cream – Kapri cornet.
Looking for couples in love, romantics on Kapri Vespas roamed the streets of Novi Sad, Niš, Kragujevac, Čačak and Belgrade, to remind them that there is always a reason for romance.
Each ice cream was paid with a kiss, and the surprised couples, delighted by this gesture, did not hesitate to show their emotions, while Frikom with this action showed their “voice for love.”
“Thousands of enticed kisses this year once again demonstrated that romance is a timeless thing,” Frikom said in a statement.
ADWEEK SOLD TO PRIVATE EQUITY FIRM BERINGER CAPITAL
AdWeek has been bought by Beringer Capital, after owner MediaBistro Holdings agreed terms with the private equity firm focused on digital media and marketing services.
The sale includes the nine industry blogs in the Adweek Blog Network – AgencySpy, FishbowlNY, FishbowlDC, GalleyCat, LostRemote, PRNewser, SocialTimes, TVNewser and TVSpy– and will see Beringer co-founder, Brian Martin, becoming Adweek chairman.
The advertising, media and marketing publication insists that its editorial team will not be affected by the sale, with editorial director James Cooper remaining at the helm. Beringer Capital has stated that it will provide Adweek with the resources to expand its current editorial content.
LEIGH TERRY APPOINTED CEO, IPG MEDIABRANDS, APAC
IPG Mediabrands’ Global CEO Henry Tajer has announced the appointment of Leigh Terry as CEO of IPG Mediabrands in Asia Pacific. Terry is a highly regarded media innovator and leader whose career has spanned Europe and the Pacific.
“Asia Pacific is a key priority for regional investment over the next five years,” said Tajer. “The region continues to hold enormous potential for our clients and our business, and Leigh possesses the talent, experience and vision to deliver on the plans we have in place.”
Terry was the CEO of the Omnicom Media Group across Australia and New Zealand. He oversaw a network that has 900 people across 16 offices in seven international media businesses. Leigh has been a digital innovator for 16 years, having launched digital capabilities for OMD in London in 2000, later moving to Australia to launch the agency’s digital, data and direct operations.
NEW ORLEANS ADVERTISING LEGEND PETER MAYER DIES AT 86
Peter Mayer, a longtime ad industry veteran and founder of the New Orleans agency bearing his name, passed away peacefully last week at the age of 86 surrounded by members of his family.
Mayer’s family fled Nazi Germany to settle in New Orleans in 1935 when he was only 6 years old, and he arrived speaking not a single word of English. After earning his degree from the Missouri School of Journalism and serving in the U.S. Air Force during the Korean War, he began a career as a reporter and transitioned into the agency world with roles at Fitzgerald Advertising and Walker Saussy Advertising.
Mayer then launched his own shop in 1967 with the help of former Walker Saussy creative director Dorothea “Dot” Cahn. Over the next four-plus decades, Peter Mayer became one of the largest such agencies in the state and, eventually, in the entire Gulf region. Its client portfolio has included such names as The New Orleans Saints, CenturyLink, GE Capital, the Kennedy Space Center, the New Orleans Tourism Marketing Corporation, Zatarain’s and the National WWII Museum.
YAHOO MISSES SECOND-QUARTER EARNING EXPECTATIONS, EVEN AS REVENUE RISES
In what was perhaps its last time reporting earnings as a publicly traded company, Yahoo Inc.’s total revenue beat analysts’ revenue estimates while slightly missing estimates on an earnings-per-share basis.
Revenue in the second quarter increased 5.2 percent to $1.31 billion – or 9 cents per share – up from $1.24 billion during the same period in 2015. Analysts had expected earnings to come in at $1.08 billion.
The tech giant is weighing a number of potential bids for its ailing internet business. One of the most talked about potential buyers is Verizon, with other possible suitors including AT&T and the private equity firm TPG Capital.
Mobile revenue also increased to $378 million from $252 million during the same period last year, while total search revenue fell to $765 million from $927 million. (The Wall Street Journal pointed out it’s the sixth decline over the last seven earnings periods.)