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    Curtain up for the Cannes Corporate Media & TV Awards 2021

    craft-jury-naslovnica

    Golden Drum represents Craft Jury, which will be chaired by Damisa Ongsiriwattana from Bangkok

    cockta-naslovnica

    DROM agency for COCKTA

    warc-naslovnica

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    media-com-naslovnica

    Global Media Agency of the Year MediaCom Helped Clients See the Bigger Picture During Crisis

  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

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    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

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Home News

Turn freaKING into KING

The product launch campaign highlights the importance of a positive attitude in life and communicates that, even in moments that aren’t exactly the brightest, things can always turn for the better if viewed from a different perspective

28/05/2020
in Featured, News
1 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The famous King ice cream brand welcomes the summer of 2020 with one novelty: after being exclusively consumed for many years as a premium ice cream bar, it is now available on the market as the creamiest ice cream dessert in a cup.

The change in format and the fact that the ice cream is intended not only in retail but also for sale in HORECA, required a noticeable, playful, and modern design.

As an inspiration, a stylized shape of the crown was used, which symbolically communicates how the moment we consume our King in a cup turns into: a royal moment. Accordingly, the product launch campaign highlights the importance of a positive attitude in life and communicates that, even in moments that aren’t exactly the brightest, things can always turn for the better if viewed from a different perspective. Everyday life in which we are overwhelmed with obligations, difficult thoughts or shocking news, always becomes a little more bearable with the delicious King and the optimistic attitude it stands for, with the message: Turn to dessert!

The product comes in 4 flavors; pistachio, caramel, vanilla, and chocolate.

 

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King ice cream is sold in the markets of Croatia, Serbia, Bosnia and Herzegovina, Slovenia, Montenegro, Northern Macedonia, and Hungary.

Creative Directors: Jelena Fiškuš, Sean Poropat, Studio Sonda

Designer: Aleksandar Živanov, Studio Sonda

Account Manager: Mladen Gvozden, Studio Sonda
Production: TVC: Brand Vision

Client: LEDO/ FRIKOM

Vanilla:

Chocolate:

Tags: CroatiaFrikomLedoStudio Sonda
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