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Nielsen is cooking up new ways of measuring audiences without relying on unique trackers like third-party cookies, as those data sets are on the cusp...

weCAN, the network of independent advertising agencies of Central and Eastern Europe published its 6th annual report called CANnual Report on the 19th of November. The report...

After leading McCann Worldgroup for nearly a decade, chairman and CEO Harris Diamond is retiring at the end of this year. Bill Kolb, who was named chief...

Its 27th edition will shape and shift to offer a lively festival campus for young and those young at heart between 13 and 15 October...

& The Network, a new global creative agency network opens for business this week despite tough times for the creative industry. Per Pedersen, ex Grey...

Nastja Mulej, the only licensed instructor for teaching creativity through the methods of Dr. Edward De Bono, believes that the time has finally come for women to...

Author: Drew Gula, Copywriter at Soundstripe Aggressive selling has been a tried-and-true method for a lot of companies, dating all the way back to… Well,...

Pogovarjal se je: Ekrem Dupanović Pred kratkim organizirani 29. Slovenski oglaševalski festival (SOF) je bil prvi večji hibridni dogodek v naši regiji. Hibrid pomeni, da...

Photo by: Nebojša Babić Interviewed by: Ekrem Dupanović Translated by: Johannah Maurer In mid-April 2018, the cultural scene in Belgrade welcomed a new cultural space...

They say advertising is a man’s game, and it’s fair to say that the industry is dominated by men. The 3 percent conference tries to bring this injustice...

The Grand Prix 2020 in the IPRA Golden World Awards for Excellence (GWA), the world’s most prestigious PR awards scheme, is The Last Older Person to Die in...

Bojan Kocovski has been appointed as the new Managing Director of the McCann Skopje agency which operates within I&F Grupa. For the last five years, Bojan has been part...

In 1870, a drink was born that became the iconic Schweppes Indian Tonic. Often imitated, copied or replicated, but never equaled, it has made an...

By Branimir Brkljač, Experienced Beginner One of the very few news that managed to get to a wider audience without being corona-related is that an...

By Miša Lukić, New Startegy I’ve known I was going to work in marketing since I was in high-school at the First Economics High School...

The desire for freedom is an inexhaustible and a very topical issue today. In fact, it was the desire for freedom that originated some of the...

On July 9, the Award Ceremony of the winners of one of the largest creative events in Europe – International Advertising Festival White Square, which this year...

As lockdown descended in March, AdForum decided to look up – and what it saw was an opportunity to celebrate creativity in adversity with a one-off, free-to-enter...

A new online platform for TV industry professionals, NEM Network, is set to launch on August 19th, 2020. The online extension of everyone’s favorite NEM Dubrovnik and NEM...

The world of B2B communication is normally riddled with stock images and corporate clichés. It’s also dominated by the belief by brands and advertisers alike that rational communication...