This year’s virtual Ideja X & Effie awards ceremony, that took place on 17th and 18th of April in a live Facebook video stream, may have been unusual in many ways, skipping the usual drink or two with our colleagues and clients in Rovinj, but we can’t say it wasn’t satisfying. There was no lack of excitement or awards, and with one more successful festival season McCann continues to prove that great work is recognised with both the public and the professionals.
On Friday, the first night of the ceremony got us a whole spectrum of Ideja X awards:
Golden Ideja X in Best of ad-making in the Film category for Unlimited, or campaign for Hrvatski Telekom. The same campaign got us the Silver Ideja X in Best on market in the Telecommunication category. The third, Bronze Ideja X in Best on market Telecommunications category was awarded for our Bonbon Điđi-Miđi campaign, while RBA #RBAosjećaj campaign was one of the finalists in Ideja X Best of ad-making in the Film category.
There is no fooling around in McCann when it comes to creating campaigns, however whimsical our campaigns might be, as our client puts it: ‘’I’m very proud and happy for this award because it’s the result of a successful long-standing collaboration between McCann agency and bonbon. The creative concept Điđi-Miđi made it possible for us to show the main brand characteristics through a specific and humorous approach typical for the brand. Điđi and Miđi are great characters that will be remembered for a long time as likeable and deliverers of a clear brand message. Our users have already proven that, with regular mentions on social media even a year after the campaign stopped with its media presence. And that speaks volumes.’’ said Nikolina Turuk, Communications Expert, bonbon.
The biggest achievement came the second evening, when we proved our campaign was not only creative, but also efficient:
We received the golden Effie award in Telecommunication category for the campaign ‘’Unlimited’’, for our client Hrvatski Telekom, which has already won two Ideja X awards the night before.
Goal achieved: having a campaign prized both for its creativity and effectiveness.
We’re grateful for our great agency-client relationship with Hrvatski Telekom, and we’re sure the feeling is mutual – we would even dare say the feeling is ‘’Unlimited’’.
Javorka Jovančević, Head Of Communications and Campaign Management at Hrvatski Telekom, said the following about the success of the campaign: „With the awards we won on this year’s Dani komunikacija, we’ve yet again proven that our platform #SvijetBoljihMogućnosti (#WorldOfBetterPossibilities) is not only the better way towards digitalization of society, but also recognized by our users as well as our profession as a well-defined and relevant communications brand strategy that is the heart of any well-made communications platform and creative idea. For this, I’d like to thank our creative agency McCann Zagreb, our media partner Promedia Group and Komakino production and other partners for making all of this possible. ’’
Besides winning gold, two of our campaigns were Effie finalists: ‘’EVOtv Sapunica’’ campaign in Telecommunications, and Konzum campaign ‘’Zdravljupci 2’’ in Retail.
These prizes are of great local and global importance in advertising industry and are given to great ideas that left their mark in society and achieved certain goals through campaigns, that is – a great result for clients and brands.
These awards mark our territory in the Croatian advertising world, making us one of the top creative agencies. We hope to confirm ‘’our place in the sun’’ next year, in sunny Rovinj. Fingers crossed.
