PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Golden Effie & a whole spectrum of Ideja X prizes for McCann Zagreb

McCann continues to prove that great work is recognised with both the public and the professionals.

21/09/2021
in Featured, News
3 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

This year’s virtual Ideja X & Effie awards ceremony, that took place on 17th and 18th of April in a live Facebook video stream, may have been unusual in many ways, skipping the usual drink or two with our colleagues and clients in Rovinj, but we can’t say it wasn’t satisfying. There was no lack of excitement or awards, and with one more successful festival season McCann continues to prove that great work is recognised with both the public and the professionals.

On Friday, the first night of the ceremony got us a whole spectrum of Ideja X awards:

Golden Ideja X in Best of ad-making in the Film category for Unlimited, or campaign for Hrvatski Telekom. The same campaign got us the Silver Ideja X in Best on market in the Telecommunication category. The third, Bronze Ideja X in Best on market Telecommunications category was awarded for our Bonbon Điđi-Miđi campaign, while RBA #RBAosjećaj campaign was one of the finalists in Ideja X Best of ad-making in the Film category.

There is no fooling around in McCann when it comes to creating campaigns, however whimsical our campaigns might be, as our client puts it:  ‘’I’m very proud and happy for this award because it’s the result of a successful long-standing collaboration between McCann agency and bonbon. The creative concept Điđi-Miđi made it possible for us to show the main brand characteristics through a specific and humorous approach typical for the brand. Điđi and Miđi are great characters that will be remembered for a long time as likeable and deliverers of a clear brand message. Our users have already proven that, with regular mentions on social media even a year after the campaign stopped with its media presence. And that speaks volumes.’’ said Nikolina Turuk, Communications Expert, bonbon.

The biggest achievement came the second evening, when we proved our campaign was not only creative, but also efficient:

We received the golden Effie award in Telecommunication category for the campaign ‘’Unlimited’’, for our client Hrvatski Telekom, which has already won two Ideja X awards the night before.

Goal achieved: having a campaign prized both for its creativity and effectiveness.

We’re grateful for our great agency-client relationship with Hrvatski Telekom, and we’re sure the feeling is mutual – we would even dare say the feeling is ‘’Unlimited’’.

Javorka Jovančević, Head Of Communications and Campaign Management at Hrvatski Telekom, said the following about the success of the campaign: „With the awards we won on this year’s Dani komunikacija, we’ve yet again proven that our platform #SvijetBoljihMogućnosti (#WorldOfBetterPossibilities) is not only the better way towards digitalization of society, but also recognized by our users as well as our profession as a well-defined and relevant communications brand strategy that is the heart of any well-made communications platform and creative idea. For this, I’d like to thank our creative agency McCann Zagreb, our media partner Promedia Group and Komakino production and other partners for making all of this possible. ’’

Besides winning gold, two of our campaigns were Effie finalists: ‘’EVOtv Sapunica’’ campaign in Telecommunications, and Konzum campaign ‘’Zdravljupci 2’’ in Retail.

These prizes are of great local and global importance in advertising industry and are given to great ideas that left their mark in society and achieved certain goals through campaigns, that is – a great result for clients and brands.

These awards mark our territory in the Croatian advertising world, making us one of the top creative agencies. We hope to confirm ‘’our place in the sun’’ next year, in sunny Rovinj. Fingers crossed.

Tags: CroatiaMcCann Zagreb
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