Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The biggest local, regional and world experts from the FMCG industry will gather on April 12 in Sarajevo, at the FMCG Summit, where they will talk about the eternal issues that plague retailers, manufacturers and distributors.
Darko Lukić, Marketing Consultant and Master of Economic Sciences, and consultant for many leading companies from Serbia and the region, will discuss the topic of how digitization is affecting the FMCG industry. In the presentation, he will outline the trends that affect FMCG brands and what consequences they might have in the future.
Recently, a big Turkish company pladis announced that it has signed an agreement with the new distribution companies in Bosnia and Herzegovina. Representative of pladis for Eastern Europe and Russia Murat Akkaya will also come to the FMCG Summit where he will talk about “How to effectively leverage digital media in Eastern Europe.” Presentation covers the regional and global practice of pladis in digital communication.
The owner and general manager of the agency Promo.fil in Slovenia and Croatia, Patrik Zupančič, with his 25 years of sales experience, certainly belongs to the ranks of speakers whose lectures must be heard. Zupančič will talk about the practical experiences of outsourcing sales in FMCG.
Antonio Zrilić, founder of Logiko Consulting, will use several examples and methods to show how to optimize the portfolio of products and what benefits you can gain from focusing on the products that deliver the highest turnover and profit.
Of course, two key speakers, Jean Jacques Vandenheede (senior retail analyst at AC Nielsen Europe) from Belgium, and Matthew Brown (retail futurologist) from the United Kingdom, will certainly attract most attention. Vandenheede will talk about the topic “One on one sales” and the big changes on the horizon, while Brown will hold a lecture titled “From Retail to Me-Tail”.
“How to build better brands with your fingers and LEGO SERIOUS PLAY bricks” is the theme that will be discussed by Ismir Omeragić from Valicon, who will show us that Lego bricks are not only reserved for children who play, build and create, we will see that LEGO SERIOUS PLAY is very serious game that was used to great success by large global corporations and organizations, such as NASA, Google, Coca-Cola, Unilever and others.
Participants will also learn how DonatMg got to the position equal to Evian, or how Argeta succeeded in the region where consumers did not have the habit of enjoying pate and bread. This will be part of presentation by Emir Hrković from Atlantic Grupa.
And the grand finale of the conference will be the “State of the FMCG”, a panel where the biggest names of the FMCG industry in Bosnia and Herzegovina and the region will participate. The focus of the discussion will be on the challenges of expanding beyond the borders of Bosnia and Herzegovina, which are the best international practices and what direction should the FMCG in Bosnia and Herzegovina take. Where we are and where should we go next in order to make good use of all the changes that will be discussed at the FMCG Summit.
More information about the program, lecturers and registration fees can be found at the official site http://fmcg-summit.ba/
General Sponsor: Pladis
Grand Sponsor: Bingo
Segment Sponsors: Podravka, Sarajevo Kiseljak, Menprom, Ledo
Media Sponsors: Hayat, ATV, PinkBH, RSG, Business Magazin, Urban magazin, Ladies In, Biznisinfo, Totalmedia, Dnevni list, Faktor, Oslobođenje, Fena, Led media, Manager.ba, VisitB&H, InStore, InHORECA, Akta, Blow Up, Geneco, Ekskluziva.ba, Media Marketing
