The fourth FMCG Summit, to be held on 12 April at Hotel Hills in Sarajevo, will present many interesting topics and lecturers, including two keynote speakers Jean-Jacques Vandenheede, a specialist and a former Senior Consultant at Nielsen from Belgium, and Matthew Brown, retail futurologist at Echochamber from the UK.
The FMCG Summit, organized by Altermedia marketing agency and InStore magazine, will look at the current state of the consumer goods industry, talk about new perspectives, innovations, and solutions that offer better sales results as well as development potentials that can spur stronger growth and better cost-effectiveness optimization.
What is the future of retail, what are the neww customer needs, why do we need to pay more attention to brand values and their promotion, how to improve process optimization and digitization… these are just some of the topics of the FMCG Summit.
The FMCG Summit is certainly a must-visit event for all manufacturers, traders, distributors, and retail and marketing professionals or anyone who wants to become one, so organizers expect around 400 participants from BiH and neighbouring countries.
“The consumer goods industry is very important to our market and deserves an event such as this. Given the situation in which FMCG industry stands today, it’s a great challenge to make an interesting program. That’s why we decided to make it a combination in which we will have the opportunity to hear everything about the new world trends and best practice examples of successful local and regional companies,” said Rešid Muratović, Editor-in-Chief of InStore magazine, and added: “The FMCG Summit‘s goal is always the same, we want to keep up with the trend and inform the market competitors, educate domestic producers about how to make a step forward and how to become regionally successful. Former industry gatherings have shown that without investment in knowledge we can hardly progress, and the FMCG Summit is the best place where we can both gain such knowledge, and share it with others.”
More information on topics, lecturers and fees can be found at http://fmcg-summit.ba
