Drugi jezik na kojem je dostupan ovaj članak: Bosnian
In the year of Martin Luther King we talk about dreams. Dušan Drakalski, Chief Creative Officer Europe, Ray, is fulfilling his dreams. For years he dreamt of winning a Cannes Lion, and then they started coming in cues. Dušan says that you need to work on fulfilling your dreams, as nothing comes on its own.
My favourite childhood dream?
Peter Pan. I dreamed of him often. I dreamed of the freedom that Peter Pan offered. A little later, I had a stage in which I dreamt of falling for several years. Every night I would fall asleep and dream of falling from the sky or from a cliff, and waking up just before I hit the sidewalk or some big stone. I was worried about it, but a friend of mine told me that it was okay, that I’m not really falling, and that kind of calmed me down. I’m glad that that dream went away. While I was in elementary school, I dreamed of all sorts of things. That was the time when it first started happening to me that I get afraid of a dream or wake up smiling.
What I dreamt of when I was entering the world of advertising?
Oh, I thought I could change the world. I thought advertising was much more important than it is.
Somehow this idea that I could communicate with people over the media was very important to me. I dreamed of great campaigns, dreamed of working for big brands in a big country. Part of that even came true, but I did not succeed in changing the world. I remember when I came to the agency for the first time and saw the inscription on the door Nothing is created unless is dreamt before. It sounded very smart, but later, when the internet came, I realized how much we used other things, that no one could check at the time. I also realized that this philosophy of dreams influenced me to think in a different way.
Anyway, I think everybody must have their own dream. If I had a chance now to enter this world anew, I’d probably think twice whether the world really needs changing, and whether advertising is actually capable of that. I believe that that kind of influence has changed its owner.
Today I dream of…
… the sea, the horizon, the inner peace. Today I like to sleep and dream. Everything goes by fast. I even think I dream too fast, and that I need more time to dream something.
I often dream of a better world.
I dream of a world where I don’t have to waste my time every year to get a new passport full of stamps because, as they tell me, I come from a third world country. I dream of a world that is less selfish. Just recently I was at some friends, who have little kids. I watched the kids playing, and heard them shouting: This is mine, mine, mine! I figured that I probably acted the same when I was a kid. We all learn to be selfish from early age. Selfishness does not come by chance. We probably have to make some changes much earlier, teach new generations from the beginning to be different so as not to dream about selfish things, about some lame toys, about some things that are only ours. Probably something like that needs to happen in order for us to understand each other better and be happier.
Another option is to dream about the sea and the horizon.
Which dream led me to where I am today?
Deep sleep. I can fall asleep anytime and anyplace. And I can dream. I’m so glad that it is still so.
I very rarely wake up at night. And I even don’t know where I am today, honestly ? I mean, I don’t see myself at some special place. There’s only time.
But if we look from the standpoint of dreaming, there is no time. In a dream, you’re always a child. At least for me this is true. Some say that we dream for only a few seconds, but it seems to me that I’m dreaming the entire night. I like this timeless space in my dreams. I love it when I don’t feel that pressure of time, and my dreams somehow make it possible. A dream itself cannot grow old, and that’s the beauty of dreams.
You can have erotic dreams even if you are 100 years old. In your dreams you are what you are, and not like others see you.
Do I dream more awake or asleep?
I sometimes get lost in fantasies during the day, but I generally dream at night.
I feel bad if I can’t remember a dream. I don’t want my dreams to ever go away. Problems sometimes kill dreams, so I often leave problems behind when I dream, and thus I can still dream, even when problems are there. As time goes by, I’m thinking more about what time is best for my creativity, and it turned out to be the morning. Just after sleep.
Are there any dreams I gave up on and why?
There are dreams that are still “there”. I don’t think I gave up on them. Maybe some I didn’t realize on purpose. I had a professor who told me his dream was to go to the tropics, but he was afraid to do so because he would then lose his dreams, and what would he dream then. Or, as the Chinese proverb says, nothing kills a dream faster than its achievement. And I share that same fear. Sometimes it’s more difficult when you achieve a dream than to dream it. Because after you accomplish it, you need to have a new one. For now, I don’t have this problem.
A dream doesn’t become reality when you get out of bed. You have to put in some sweat, and work on his achievement. You know the saying, “if you don’t realize your own dream, someone else will hire you to realize theirs”. In principle, the bed is a workstation for fantasy, but the dream should continue when you wake up.
What worries me is my memory. We don’t realize our dreams because we often forget them. Life always offers us this option to forget.
Hey! There always that Peter Pan somewhere, who never grew up.
