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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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24 Hours: Entries grow for IdejaX and Young Lions; Sarajevo FMCG Summit; Local Pathways at Design District Zagreb; Four new Fellows in the “Women in Science” Program

FMCG Summit, to be held on 12 April in Sarajevo, will host the top experts in the field of consumer goods industry

09/04/2018
in News
5 min read
24 Hours: Entries grow for IdejaX and Young Lions; Sarajevo FMCG Summit; Local Pathways at Design District Zagreb; Four new Fellows in the “Women in Science” Program 1

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

INCREASE IN THE NUMBER OF ENTRIES TO IDEJAX & YOUNG LIONS IN CROATIA

Competitions IdejaX and Young Lions Croatia have seen an increase in the number of entries compared to the previous year with 12% (83 entries) and 58% (30 teams) respectively. The best projects from both categories will be announced at the Days of Communication in Rovinj on Saturday, 14 April 2018.

IdejaX is a national competition in creativity that attracts large and small agencies alike for years now. This year, the highest number of entries, 14 projects, were submitted in the category of the best integrated campaign, while 12 entries were submitted in the categories of telecommunications and financial and insurance services each. The main focus of IdejaX this year is on transparency and the process of jurying. Accordingly, after the awards are declared, the jury assessments will be published on the website of the Days of Communication. The IdejaX jury is made up of highly qualified creatives coming from the best domestic agencies, according to the IdejaX placement in the preceding year, and the jury president this year is Jelena Fiškuš from Studio Sonda.

Young Lions Croatia is a competition for young professionals up to 30 years of age, and its added value lies in its humanitarian character. A brief that is given to these teams calls for creation of a communications platform for an organization of civil society, and this year it is an international humanitarian organization. The competition will last 24 hours, it will be held in Zagreb at the Technological Park, and the winning team will be declared in Rovinj. 30 competition teams will compete in five different categories, with the highest number of registrations being recorded in the Digital category.

SARAJEVO FMCG SUMMIT: EXCLUSIVE GUESTS AND A TOP PANNEL

When in one place you get together Damir Šlosel, director of dm drogerie markt, Petar Ćorluka, owner of Violeta company, Ermin Šabanović, director of sales of Henkel for Bosnia and Herzegovina, and Edin Ibrahimović, executive director of Bingo, you have a guarantee for a top event with an exclusive source of information.

FMCG Summit, to be held on 12 April in Sarajevo, will host the top experts in the field of consumer goods industry. The theme of this year’s conference is the Future of Retail, which will cover the ever-present issues that traders, manufacturers and distributors face on a daily basis. Also attractive content at the Summit is the panel titled State of the FMCG which will tackle the challenges of the FMCG industry of BiH in terms of exit to the region and the world.

You can find more information about the FMCG Summit at www. http://fmcg-summit.ba/

DESIGN DISTRICT ZAGREB 2018 FOCUSES ON THE IMPORTANCE OF LOCAL PATHWAYS

“Local Pathways” is the central topic and the programmatic cornerstone of the third edition of Design District Zagreb (DDZ), a vibrant interdisciplinary, multimedia, open-air festival to be held in the period between 14 and 17 June at the so-called ‘Martićeva zone’, already recognized as the most creative district in Zagreb. During the four festival days, a number of both exterior and interior exhibitions will be organised along with installations and interventions in public space, professionally guided tours of architectural landmarks in the district, workshops, talks and roundtables, book fair and literary and musical evenings.

“Instead of merely celebrating creativity as an isolated category inherent only to artists, the program of Design District Zagreb is intended to inspire creativity among people who live in the district as well as numerous visitors of all ages. In the context of what is needed, beautiful and useful, instead of what is exclusive, the Festival aims to involve on equal footing all relevant stakeholders in thinking about the development of public space. The creative spirit inspired by the project works towards gradual and rational, yet undeniable changes that can transform Zagreb on a long-term basis and make it the front-runner of a sustainable approach to culture,” said Ira Payer, creative director of the Festival.

The Festival is organized by Superstudio collective and Design Centre Zagreb association and supported by the City of Zagreb Tourist Board, City of Zagreb Office for Culture and the Croatian Ministry of Culture.

FOUR NEW FELLOWS OF L’OREAL AND UNESCO’S “FOR WOMEN IN SCIENCE” PROGRAM ANNOUNCED

05.04.2018. Photo Sasa Cetkovic

The 12th award of the L’Oreal-UNESCO National Scholarship Program “For Women in Science” was held at the National House of the Croatian Academy of Sciences and Arts. Fellowships were awarded to four young and promising scholars: Andrea Bistrović (Faculty of Chemical Engineering and Technology University of Zagreb), Antonela Blažeković (Faculty of Medicine, University of Zagreb), Maria Brbić (Faculty of Electrical Engineering and Computing, University of Zagreb), and Martina Požar (Faculty of Natural Sciences and Mathematics in Split and the University of Sorbonne, Faculté des Sciences in Paris, former University Pierre et Marie Curie). The Election Commission, made up of leading Croatian scientists, selected the most successful Croatian women in science and rewarded them for their contributions to the creation of a knowledge society with a one-time scholarship of 5,000 euros.

National scholarship program For Women in Science, organized by L’Oreal Adria and the Croatian Commission for UNESCO at the Ministry of Culture, has been present in Croatia for twelve years and has so far awarded 46 outstanding Croatian young scientists in the final phase of their doctoral dissertation in the field of natural sciences, including interdisciplinary areas. Scholarship Program for Women in Science along with financial support, provides recognition to young hopes of Croatian science for past and future scientific work, but also a kind of incentive for scientists to persevere in their scientific work.

FACEBOOK TO GIVE USERS AN OPTION  THAT ONLY MARK ZUCKERBERG HAD BEFORE 

Mark Zuckerberg had a secret power to retroactively delete his Messenger messages after they had been sent. Now Facebook says everyone will get that privacy tool.

The Facebook CEO was able to send messages through his company’s popular app and later delete traces of the conversation, according to a TechCrunch report. On Friday, after the discrete deletes came to light, Facebook promised to introduce that executive feature to everyone in the coming months.

“We will now be making a broader delete message feature available,” a Facebook spokeswoman said in an e-mail statement. “This may take some time. And until this feature is ready, we will no longer be deleting any executives’ messages. We should have done this sooner—and we’re sorry that we did not.”

Facebook Messenger does have a “secret” mode, where people can set up chats that are timed to expire, a feature it released in 2016. The executives, however, could unsend any of their chats from any time.

FORMER GROUPM CEO IRWIN GOTLIEB STEPS DOWN AS GLOBAL CHAIRMAN AFTER 19 YEARS WITH WPP

A longtime executive leader and former CEO at WPP media agency GroupM is stepping down as global chairman.

Irwin Gotlieb is transitioning from that position into a senior advisory role at WPP. Gotlieb served as GroupM’s CEO from its 2003 founding until 2012, when he transitioned to the global chairman role.

Gotlieb established MediaVest back in 1993 and joined WPP as Mindshare’s global CEO and later launched GroupM globally. Last year, Gotlieb was inducted into the American Advertising Federation Hall of Fame, making him the first media executive in both the AAF Hall of Fame and the Broadcasting & Cable Hall of Fame, which he was inducted into a decade earlier.

Tags: Design District ZagrebFacebookFacebookFMCG SummitGroupMIdejaXL'OréalWPPYoung Lions Croatia
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