By: Adnan Arnautlija
SEMPL 2017: EXCELLENCE AND QUALITY ON STAGE
In order to succeed and create trends, and groundbreaking ideas, you need knowledge. SEMPL will again try to justify its reputation of having one of the best programs among events in this part of Europe, and will ensure that participants leave Portorož not only tired from having good fun, but also full of new knowledge and ideas.
You want to invest in knowledge? Then invest in the 19th SEMPL! Coming to Portorož on 23 and 24 November, among others, are: Suise Dent, lexicographer, Jamie Turner, marketing guru, Joe La Pompe, mysterious creative, Nick Bicanic, visionary of mobile technologies and Dave Birss, creative thinker.
DIGITAL DAY 2017 – DIGITAL IS THE BASIS, NOT AN ADDITION TO BUSINESS
Educational character of the Digital Day conference, makes this event very important for the region, and speakers from around the world provide a comprehensive view and a set of experiences in operating on developed markets.
The conference will be held on 16 May 2017, at the Youth Center in Belgrade, with the main topic being CONNECTED SHOPPER which focuses on the major drivers and challenges faced by companies that actively participate in online trade. Digital Day is an opportunity where visitors can learn more about digital marketing, e-commerce via social networks and mobile devices, as well as the integration of digital world and the physical point of sale. Visitors will be able to familiarize themselves with current industry trends, best practices, successful practices and experience in the field of e-commerce.
In addition to lectures, the conference program includes a panel discussion which will include experts from Serbia and the region. Panelists will discuss the state of e-commerce in the region, as well as the digital transformation of companies.
THIRD FMCG SUMMIT HELD IN SARAJEVO
Yesterday (27 April), the Third FMCG Summit was held in Sarajevo’s Hotel Hills. This is the largest summit on the industry of consumer goods in Bosnia and Herzegovina and the region, and is organized by the In Store Magazine and In Academy.
The central theme of this year’s conference was “Shift in the FMCG industry”.
Are we ready for a new era, innovation and digitalization of the industry that is changing from day to day?
This and other topics that will certainly open the door to the future of FMCG industry were discussed by eminent speakers and experts: Amir Tobudić (Carlsberg), Nedžad Biberović (Mesna industrija Ovako), Andrej Bele (Atlantic Grupa), Ermin Šabanović (Henkel), Darko Vaselić (Johnson&Johnson), Ismir Omeragić (Valicon), Berislav Znidarčić (Nielsen), Dragan Vojvodić (CEO, Sandler Training), Julijan Komšić (Ipsos), Gordana Kadoić (Adria Corporate Education), Tarik Širbegović (Silk Trade) i Simona Korošec Lavrić (Poslovno i finansijsko savjetovanje).
More information about the program, speakers and conference are available at www.fmcg-summit.ba
ORACLE CLOUD DAY CONFERENCE: INNOVATION TO GROW. INSIGHT TO CONTROL.
How can a comprehensive business strategy in the cloud transform the entire business of a company and how to capitalize on the opportunities provided by digitization? These are just some of the questions that will be answered on 16 May 2017 at the 11th Oracle Cloud Day Conference in Croatia.
As part of its Croatian annual conference, under the motto “Innovation to Grow. Insight to Control.” the world’s leading provider of business software and hardware, Oracle, will gather leading domestic business people and ICT community, IT professionals and Croatian and foreign speakers at the Plaza Event Center in Zagreb.
This year’s Oracle Cloud Day is organized in association with Intel, and is supported by many sponsors: NEOS (Platinum partner), Multicom (Gold partner), King ICT, Combis and TechData / Avnet (silver sponsors).
More information about the conference can be found here.
TWO THIRDS OF BIG BRANDS SAY THEY WILL INCREASE AD SPEND DESPITE ONGOING BRAND SAFETY CONCERNS
Two thirds of big brands have committed to increasing online ad spend despite ongoing concerns around ad fraud and misplacement, according to a study conducted by the World Federation of Advertisers and Ebiquity.
The study analysed the intentions and concerns of more than 50 global advertisers who collectively have an annual ad spend of more than $80bn. The research found that around two thirds plan to increase spend with 12% maintaining the same levels and 21% indicating they will reduce online spend.
The investments come despite strong concerns around the ability to track performance, with 62% of respondents reporting that they are ‘dissatisfied’ with the overall level of measurement standards in online advertising, and only 45% clearly seeing the value it adds.
DORITOS BAG PLAYS THE GUARDIANS OF THE GALAXY SOUNDTRACK
Because plain old delicious Doritos are not enough, the Frito-Lay chips brand has teamed up with Marvel’s “Guardians of the Galaxy” to promote its upcoming sequel by creating a bag of chips that plays the film’s soundtrack … on a cassette player.
The custom-made packaging features a built-in cassette deck that will deliver the tunes. Doritos will be selling a limited number of the bags on Amazon.com beginning today (April 28).
For this idea, Frito-Lay’s consumer engagement agency The Marketing Arm worked with Doritos to create the music bags as well as social, influencer and experiential aspects of the campaign.
