Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The fourth FMCG Summit, which will be held on April 12 at the Hotel Hills in Sarajevo, will host many prominent experts, with two outstanding key speakers Matthew Brown, retail futurologist at Echochamber from UK, and Jean-Jacques Vandenheede, a specialist and former senior consultant (Nielsen) from Belgium.
Matthew Brown is the owner of London’s creative agency Echochamber, which since its founding in 1999 has been following innovation in global retail markets and the evolution of consumer trends. He is a regular keynote speaker at global retail conferences. He was a guest speaker at the Anuga 2017 food show held in Cologne last year, and held a lecture at the fourth FMCG Summit in Belgrade.
“My job is to travel around the world and observe the retail sector. In nearly 20 years, I have visited cities and shops all over the world with my camera, to analyze and record the experience of retailers. So my job is to present trends at conferences and workshops, to consult with clients about specific projects, and to organize a retail safari in which I take my clients on tours to the world’s best cities for trade. That is why I am very pleased to come to Sarajevo on April 12th, and share knowledge and experience first hand,” said Matthew Brown.
Jean Jacques Vandenheede was a senior retail analyst for AC Nielsen Europe. In that role, he used Nielsen’s comprehensive resources globally, with a special focus on Europe to determine the changes that affect retail. After 41 years with Nielsen, he moved on with the same passion and curiousness in discovering new angles and perspectives of how to approach the fascinating chameleon we call the consumer.
“There are good trends in every market, as well as companies that get the best from the market, and the same goes for Bosnia and Herzegovina. What I see as the greatest problem for you, and the region (even Europe) is the price. All activities revolve around prices as the best solution. I would call this the illness of any industrial environment because everything is considered from the pricing standpoint. I will discuss this in detail in my lecture,” said Jean Jacques.
The FMCG Summit, organized by Altermedia marketing agency and InStore magazine, will focus on the current state of the consumer goods industry, talk about new perspectives, innovations and solutions that offer better sales results as well as development potentials that can spur stronger growth and better cost-effectiveness optimization.
First 30 participants to register for the conference will receive the book “Shopper Marketing Influence on Category Management” by Darko Vaselić. The author has a doctorate on this subject, which shows how the synergy between these two concepts improves the effectiveness, efficacy and profitability of the FMCG industry. With this work, Vaselić has made a great contribution to the field of FMCG industry.
More information about the program, lecturers and registrations are available at www.fmcg-summit.ba