Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Festival Days of Communications will this year in Rovinj gather top experts who made their mark in the industry of marketing communications by breaking conventions, connecting known disciplines in a different way and by advocating a new approach to communication in general. Thus the festival visitors will get to know the trends that are currently being applied to the markets of the United States, Japan and Sweden through lectures by experts of world caliber.
Coming to the fifth Days of Communications from New York is Natasha Jen, a designer who is known for shrewd and accessible connecting of digital media and architecture. She is the youngest partner in one of the most prestigious design studios, the studio Pentagram in New York.
Photo: Natasha Jen and Yasuharu Sasaki
Yasuharu Sasaki from Japan, Executive Creative Director of Dentsu, with background in computer science, will present his innovative views on technology, digital solutions and disciplines such as user experience (UX). This visionary promotes the idea that advertising agencies should move from classical communication solutions to creative solutions that have the power to direct the whole business of the company.
Brands’ innovative approach to communicating, presented in the book “Make Enemies & Gain Fans”, will be presented by a rock n’ roll advertising agency SNASK from Sweden. Through a lecture and musical performance, they will stand against the conservative world and thus promote their idea that it’s not enough to have beliefs in a brand, it’s necessary to fight for them.
Festival Days of Communications will be held from 30 March to 2 April at the Hotel Lone in Rovinj, Croatia, and early registrations with a special discount for fees and accommodation are open until 1 March.
For more information about the festival, attendance fees and available packages and accommodation, visit the official website of the festival at www.danikomunikacija.com.