On the eve of Valentine’s Day, Croatian confectionary company Kraš and their agency DRAP decided to remind couples that a smile is an important part of love, which was confirmed by research into habits of partners in long and happy relationships. In addition to being connected and committed to each other, the amount of laughter and fun in a relationship is also extremely important. So happy couples often have the same sense of humor, as well as their internal jokes.
In order to remind couples that they should smile more often, Kraš and DRAP created a special vending machine called the Crushomat. Couples had to show their genuine smiles to the Crushomat, and it would in turn reward them with Dorina chocolates, which, like a smile, is the sweetest when shared.
Although people have always been able to recognize genuine smiles, computers are not so adept in this sense. But with a little machine learning, Crushomat was able to perform this task.
Check out the video below and see how this awesome vending machine spread love and laughs with Dorina as a trump card up its sleeve:
