Susan Credle, from New York, one of the most powerful women in the marketing industry is being invited to Rovinj by zadovoljna.hr and the Days of Communications festival. Her business success is best demonstrated by her prestigious awards: Most Creative Woman in Advertising and Chicago Ad Woman of the Year 2013, and her name now appears in not one but two Halls of Fame: American Advertising Federation’s Hall of Achievement and North Carolina Advertising Hall of Fame.
Susan is best known in the industry as a brilliant and intriguing woman whose business success is unstoppable. During the Days of Communications, she will give a talk on the importance of a good management style, creativity and the power of generosity. Her appearance at the festival and the talk, titled What Got You Here Won’t Get You There, was made possible by the festival organiser HURA and zadovoljna.hr portal.
Susan Credle is one of the icons of the creative world and one of the most powerful women in the industry. One of her successes is the creation of the memorable, animated M&Ms sweets, as well as the globally renowned Mayhem campaign of the Allstate insurance company. She is often compared to Peggy Olson, one of the Mad Men characters from the TV series.
Susan started her career with BBDO agency as an intern and ended up as executive creative director. She worked for clients such as Pepsi, FedEx, McDonald’s, Allstate, Kellogg’s and P&G. Susan also held positions of BBDO Worldwide group Vice President and Lead Creative Director of Leo Burnett Worldwide. Presently, she is the Global Creative Director of Foote, Cone & Belding agency network with offices worldwide.
Susan is an example how lifelong learning is worthwhile and brings progression . Actually, lifelong learning is the focus of zadovoljna.hr portal, whose aim is to raise awareness about lifelong learning and empowerment of women to improve their life chances. Zadovoljna Akademija project is the embodiment of that mission, the sponsorship of Susan’s talk by zadovoljna.hr is another step forward in that mission.
