Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Focus of this year’s festival Days of Communications is on the symbiosis of tech and creativity, which is obvious from the list of announced speakers – top experts Christoffer Malmer, Steve Lok and Sol Rogers.
Christoffer Malmer is one of the leading people in a great advertiser – Scandinavian Enskilda Banken (SEB), the leading Scandinavian bank, who will be speaking at the festival with the support of the Swedish Embassy in Croatia. Malmer is considered as one of the top fintech investment experts. The festival will talk about the latest technological achievements of the bank, such as the use of AI platforms in practice and business improvement, and will present the digital assistant of the bank, a virtual agent whom they called Amelia. Amelia is an AI platform that solves problems like a human being, but at much faster speed, and also communicates with customers in conversational language, all the while monitoring their emotions.
How to use GDPR for business improvement and what are the real-life strategies in the battle for data? This will be discussed by Steve Lok from The Economist magazine. Lok is a well-known visionary and data science guru who creates trends. At Days of Communications he will talk about the current situation in the industry related to GDPR regulation, with reference to the digital transformation and suggestions of innovative tactics for advertisers they can use to boost their business in the age of new GDPR. Steve has 22 years of experience, during which he has received numerous awards for his work in marketing acquisitions such as gold in Cannes, the DMA Grand Prix and the recent IPA award for the smartest use of data and tech.
Visitors at the Days of Communications will have the opportunity to learn how to attract the attention of the viewer in a creative and innovative way and tell the story with the help of the latest technological achievements from Sol Rogers from Rewind – a fervent advocate for VR, AR and MR (mixed reality) tech, and an enthusiasts in digital animation. Rogers is a person behind the world-renowned VR projects such as the BBC Home – A VR Spacewalk, the Jaguar’s I-PACE car promotion, and the Ghost in the Shell movie promotion, which used VR to give the audience the opportunity to enter the main heroine’s brain.
Malmer, Lok and Roger are globally renowned experts, and their ideas and experiences move the boundaries of the profession, opening new, creative ways of communicating and promoting projects. Visitors of the Days of Communications will have the opportunity to listen to their experiences, ask them questions and learn from them.