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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

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    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

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    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

#MadeByGoogle Event: Pixel smartphone, Google Assistant, AI advances, DayDream VR and Google Home

Google Pixel is the first phone made by the company

05/10/2016
in News
4 min read
#MadeByGoogle Event: Pixel smartphone, Google Assistant, AI advances, DayDream VR and Google Home 8

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Source: TheDrum

Google has rolled out a series of product launches at its #MadeByGoogle event poking fun at the industry kicking off with an exclusive skit from HBO’s Silicon Valley. Over quarter of a million viewers worldwide tuned in over YouTube Live.

Sundar Pichai, Google chief executive came to the stage to kick off. AI and the Google Assistant became the immediate focus to help “people get things done in the real world” with the company wanting to “build a personal Google for each user”. he also underlined the conveniences on offer from artificial intelligence (AI) powered Google Assistant can provide.

Pichai said: “It’s clear we’re moving from a mobile first to an AI-first world, the assistant will be universal, available when the users need it. And our goal is to build a personal Google for each user.”

Next came Deepmind and its machine learning capabilities with a reference to Google’s victory over Go champion Lee Sedol. On the image recognition advancements made by Google, an example of a train was given, showing how much the recognition had improved in a short time.

Google also used the session to promote the progression with its machine translation system, which is reportedly “approaching human level translation”, with Chinese languages to English having been tested for a few weeks.

“Today is about getting our assistant into the hands of our users,” he said, bringing up the newly launched messenger app Google Allo, which is integrated with the universal assistant.

Rick Osterloh, head of hardware, took to the stage to discuss the new platform for the Google Assistant to “showcase the very best of Google” with the reveal of the Google Pixel smartphone – the first mobile produced by the company.

https://youtu.be/Rykmwn0SMWU

Pixel comes with a built-in Google Assistant in a not-to-subtle nod to Apple’s Siri. There was an emphasis on phtotography, storage, communications and virtual reality in its creation.

Next was a brief run through of the Google Assistant on Pixel, run through its ranks to buy gig tickets, dinner reservations and send a text. Named Pixel, the company boasted the best possible camera on any smartphone, an ambitious claim to fame.

The phone comes in two sizes, 5” and 5.5”, and in three colours, black, silver and blue. Below are the hardware specs.

Google has partnered with Verizon to bring the phone to the US at a price of $649 or $27/month, available to pre-order in the US, Australia, Canada, Germany and the UK from the time of publication

It was reportedly the only ‘DayDreamVR‘ ready smartphone. What is DayDream VR? This was launched next. Clay Bavor, head of VR, said the DayDream headset represents a “different take” on virtual reality headsets, it was designed to pair with the Pixel (and other) smartphones.

He said: “We looked to fabrics, not gadgets, for inspiration, in fact, we worked with clothing designers to get the fabrics just right”. He said it weighs 30 per cent less than “comparable devices”. It comes with a bluetooth controller and comes at a price of $79.

Adrienne McCallister , head of VR partnerships, took to the stage to tout content including an interactive experience with Warner Bros‘ ‘Fantastic Beasts and Where to Find Them’, a game, created by Eve Online developers called Gunjack and Valkyrie, a dogfight simulation.

The launch of Google Wi-Fi followed, “designed to support the new ways we use Wi-Fi”. The modular system use mesh networking to enhance the connection throughout the home. It is available for pre-orders in November at $129. Chromecast Ultra followed boasting 4K, HDR, and Dolby Vision support.

Google’s rival to Amazon’s Echo speaker and home control unit now reared its head.

Giving the Google Assistant a voice was the Google Home speaker.

During a test, Home was used to play YouTube Music on demand. It boasts several integrations with top streaming companies – although Apple Music was notably missing.

It was touted as an aid to help with everyday tasks. Third party apps were announced too, similar to Alexa ‘skills’.

Put forward was the ability to control TVs, speakers, read emails and ask day-to-day questions through the assistant.

There’s an initial partnership with Netflix that let’s users jump straight into their shows without lifting a hand. The same goes for photos on Google Photos. It will cost $129, bundled with a free six month trial of YouTube Red.

It is available for pre-order only in the US at the moment and comes with customisable bases.

Tags: GoogleGOOGLEGoogle Pixel
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