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    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

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  • News
    dejan-naslovnica

    Outstanding: Verčič is the second most cited researcher of global public relations

    chevrole-naslovnica

    McCann Worldgroup México and Chevrolet break fear to run out of power in an electric car

    Goodvertising-naslovnica

    Announcing the 10 winners of the Goodvertising Awards 2020 – recognising the greatest and most impactful campaigns

    white-squa-naslovnica

    WHITE SQUARE ADVERTISING FESTIVAL. IT’S TIME!

    30-godina-naslovnica

    30 Years of Experience

    influenceri-naslovnica

    Influencing the influencers

  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Interview
    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

    Ogilvy Social.Lab NASLOVNA

    Exclusive: Media Marketing declares Diego Maradona tribute – the video of the year! This is the interview with the team who made everything happen in only five days!

    intervju-naslovnicaa

    Aleksandra Dilevska: The CORONA Crisis has forced us to show our true mettle and take a leap into the future

    steven-farell-naslovnica-nova

    Stephen Farrell: The influencer industry is over saturated and lacks diversity

    Neli Angelova: Corporate social responsibility is no longer a trend, but reality

  • Opinion
    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

    Pripravljeni na vse, kar sledi

  • Diary

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Young Leaders

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • 3 questions
    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

    Three questions for Philippe Paget, AdForum: PHNX is encouraging the industry to “rise and shine”

    Three questions for Saša Leben: Foundation for development of Formitas in the future will continue to be its essence of today – strategic know-how and brand

    Three questions for Tiffany Rolfe, Executive Vice President and Chief Creative Officer, R/GA, USA

  • WOMANCOMM
    nastja-naslovna-2-min

    Nastja Mulej: The time has come for women to show what they’ve got!

    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

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Google ordered to pay for news in France sparking global implications

Google will be forced within three months to negotiate with media companies to start paying for content under an injunction in France, the first country in the world to ratify laws over content use.

28/04/2020
in Featured, News
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The new rule on so-called “neighbouring rights” is designed to ensure news publishers are compensated when their work is shown on websites, search engines and social media platforms.

“Google’s practices caused a serious and immediate harm to the press sector, while the economic situation of publishers and news agencies is otherwise fragile,” France’s ‘Autorite de la Concurrence’ said in a statement.

While these will only apply to Google in France, the decision has global ramifications and is being viewed closely by media giants in Australia which have been arguing with the tech giant and the Federal Government along the same lines, for a level playing field of the media landscape.

Late last year the Morrison government granted companies like Google and Facebook the opportunity to work with traditional media companies to work up a voluntary code, threatening to seek a mandate by November this year if they could not come up with one.

The Australian Competition and Consumer Commission (ACCC) Rod Sims said today that code was now more urgent than ever, in the wake of the coronavirus pandemic.

The ACCC was aware of what had happened in France but he said Australia was one step ahead in terms of already reaching a negotiating position.

An ACCC report on the progress of those negotiations would be out in May and if progress had not been made the ACCC would mandate a code.

“We will see where we are at in May,” a spokeswoman said today.

A spokesman for the Communications Minister Paul Fletcher said the ACCC was already leading “this important work” similar to what the French are doing.

“The French competition authority’s approach addresses the same issues as those addressed by the Australian competition regulator, the ACCC, in its digital platforms inquiry,” he told News Corp Australia.

“Following that inquiry the Government has directed the ACCC to oversee the development of codes regulating the commercial relationships between the digital platforms and Australian media businesses.”

The French laws are to be applied retrospectively, that is back dated to October 2019, and came after Google spent months refusing to recognise Europe’s new digital copyright laws.

It is expected Google which effectively has a lock on internet searches in Europe and most of the world, refused to comply declaring that articles, pictures and videos would be shown in search results only if media groups consent to let the tech giant use them at no cost.

Google said if editors refused, only a headline and a bare link to the content would appear and would lead to further erosion of media groups’ ad revenue potential.

But the French regulator said “Google’s practices … were likely to constitute an abuse of a dominant position, and caused serious and immediate harm to the press sector”.

France’s culture ministry, which subsidises much of the media sector, welcomed the injunction.

“Google now has to propose news publishers a fair remuneration commensurate with the value that the search engine derives from the content,” Culture Minister Franck Riester said today.

The European Newspaper Publishers’ Association said the French injunction provides “a necessary precedent also for a European-wide discussion on Google’s misuse of its market power in the field of neighbouring rights”.

Tags: AustraliaFranceGOOGLE
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