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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

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    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

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    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Mladi Lideri

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    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Google ordered to pay for news in France sparking global implications

Google will be forced within three months to negotiate with media companies to start paying for content under an injunction in France, the first country in the world to ratify laws over content use.

21/09/2021
in Featured, News
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The new rule on so-called “neighbouring rights” is designed to ensure news publishers are compensated when their work is shown on websites, search engines and social media platforms.

“Google’s practices caused a serious and immediate harm to the press sector, while the economic situation of publishers and news agencies is otherwise fragile,” France’s ‘Autorite de la Concurrence’ said in a statement.

While these will only apply to Google in France, the decision has global ramifications and is being viewed closely by media giants in Australia which have been arguing with the tech giant and the Federal Government along the same lines, for a level playing field of the media landscape.

Late last year the Morrison government granted companies like Google and Facebook the opportunity to work with traditional media companies to work up a voluntary code, threatening to seek a mandate by November this year if they could not come up with one.

The Australian Competition and Consumer Commission (ACCC) Rod Sims said today that code was now more urgent than ever, in the wake of the coronavirus pandemic.

The ACCC was aware of what had happened in France but he said Australia was one step ahead in terms of already reaching a negotiating position.

An ACCC report on the progress of those negotiations would be out in May and if progress had not been made the ACCC would mandate a code.

“We will see where we are at in May,” a spokeswoman said today.

A spokesman for the Communications Minister Paul Fletcher said the ACCC was already leading “this important work” similar to what the French are doing.

“The French competition authority’s approach addresses the same issues as those addressed by the Australian competition regulator, the ACCC, in its digital platforms inquiry,” he told News Corp Australia.

“Following that inquiry the Government has directed the ACCC to oversee the development of codes regulating the commercial relationships between the digital platforms and Australian media businesses.”

The French laws are to be applied retrospectively, that is back dated to October 2019, and came after Google spent months refusing to recognise Europe’s new digital copyright laws.

It is expected Google which effectively has a lock on internet searches in Europe and most of the world, refused to comply declaring that articles, pictures and videos would be shown in search results only if media groups consent to let the tech giant use them at no cost.

Google said if editors refused, only a headline and a bare link to the content would appear and would lead to further erosion of media groups’ ad revenue potential.

But the French regulator said “Google’s practices … were likely to constitute an abuse of a dominant position, and caused serious and immediate harm to the press sector”.

France’s culture ministry, which subsidises much of the media sector, welcomed the injunction.

“Google now has to propose news publishers a fair remuneration commensurate with the value that the search engine derives from the content,” Culture Minister Franck Riester said today.

The European Newspaper Publishers’ Association said the French injunction provides “a necessary precedent also for a European-wide discussion on Google’s misuse of its market power in the field of neighbouring rights”.

Tags: AustraliaFranceGOOGLE
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