Drugi jezik na kojem je dostupan ovaj članak: Bosnian
This analysis, which is prepared The expert team of the communication and technology agency PM, poslovni mediji, includes a set of key marketing, communications and sales areas and action suggestions necessary for businesses and organisations to properly prepare and equip themselves for the time after the COVID-19 pandemic. The document covers: changes in customer behaviour, changes in media and communication, changes related to sales, urgent technological and process changes, and strategic communication changes.
The document is intended for key decision makers: directors, executive board members, communication and marketing managers, technology managers and other decision makers in businesses and organisations who want to focus on solutions and new opportunities.
Despite common understanding of a crisis as the time of distress, danger and economic hardship, the word crisis actually derives from the Greek noun krisis meaning a decision. The crisis businesses and organisations are facing today therefore marks a point of decision-making and turnaround that will bring about new opportunities.
One of the key areas which already plays an ever-greater importance is marketing and broader brand communications with their most important stakeholders: customers, partners and employees.
Current circumstances will change the established habits and expectations of users faster than ever. The businesses that will timely recognise and adapt to the new reality will not only survive but also prosper.
The crisis has demonstrated how critical fast, thoughtful, quality, creative, and technologically sophisticated marketing, sales and broader communication activities are to survival and growth.
The document of the agency PM Ljubljana asserts the key areas which should be subject to serious consideration, decisions and prompt planning of activities in companies eager to explore the months and years to come.