Drugi jezik na kojem je dostupan ovaj članak: Bosnian
#SpreadTheSmile – #ŠiriNasmeh
To bring a smile on the faces of social media users we decided to make the most serious icons of art and popular culture smile
The global spread of COVID-19 has shut people around the world inside their homes, causing many to feel anxious, stressed and worried. To lighten the mood of people during times of quarantine and self-isolation, we at Mayer McCann agency launched a social media activation with a positive message #SpreadTheSmile (#ŠiriNasmeh).
The creative idea was formed on the knowledge, that smiling can trick the body into helping us elevate our mood – because the physical act of smiling actually activates neural messaging in our brain. To bring a smile on the faces of social media users and encourage them to share the same positive message among their friends and family, we decided to make the most serious icons of art and popular culture smile with the help of drawing tools and stickers available on social media platforms.
The #SpreadTheSmile activation was noticed by social media users and yielded great responses so far, both from everyday people and Slovenian media.