The festival offers a platform where passionate young creatives under 30 years old can find inspiration, develop creative skills, gain industry insights and explore issues and ideas that will Re:Shape the industry’s future.
Young Drummers will be able to put their skills to the test and enter the traditional Young Drummers Competition organized in collaboration with Slovenian Tourist Board. The competition that presents an amazing opportunity to grab the attention of experienced professionals worldwide will open this May.
Young Drummers Competition Jury Appointed
Leading the jury will be Suvi Lähde, Executive Creative Director at SEK | Part of GREY from Finland. Suvi believes in creating things that matter – finding real human insights that connect people with brands and bring mutual value to businesses and people alike. During her years in creative industry, she has built and developed brands like Visit Finland, Finnair and Finnish Lapland, and created strategies, concepts and campaigns for brands such as Coca-Cola Company, Valio and Paulig, working both in the home and global markets.
“I am truly honoured to lead the Young Drummers Competition jury this year. We are living in a world where we’re daily bombarded by messages of disasters, crisis and problems with seemingly no solutions. But there is a way to craft a better future – creativity. It is said to become one of the most important skills of tomorrow. The Young Drummers Competition has a long-standing tradition at Golden Drum. This year together with my distinguished fellow jury members, we are looking for creative solutions that unblock yesterday’s patterns of thinking and have a real impact beyond tomorrow’s short term business goals. That’s our way to offer a stepping-stone for the young professionals in the industry and to lead the way of future creativity.”
Joining Suvi in evaluating the works entered into the Young Drummers Competition will be: Aleksandr Dobrokotov, Creative Director, DADA Agency, Social Media Activist, Russia; Ana Savšek, Head of Content Digital Marketing Department, Slovenian Tourist Board, Slovenia; Sergio Spaccavento, Chief Creative Officer and Partner, Conversion E3, Italy and Barbara Zmrzlikar, Head of Research, Development, Innovation and EU Projects Department, Slovenian Tourist Board, Slovenia.
Graphische and Golden Drum for Young Drummers
Golden Drum Festival teamed up with the “Graphische”, the leading institution for education in the fields of printing and media technology, photography, multimedia, and graphic and communication design in Austria, to create a unique opportunity for their Masterclass students by organizing a learning experience through a competition for the best creative concept targeting Young Drummers.
Twelve teams, altogether 27 students, have spent from October 2020 to February 2021, around 5.000 hours working on their creative solutions. Goran Golik and Giovanni Corsaro, professors at Graphische together with the Golden Drum team were looking for unique and creative solutions. The concept of the visual and graphic design needed to be clearly understandable, relevant to target audience and suitable for implementation.
The winning team – Drechsler Mariella, Grimm Lisa and Sprajc Yann presented the idea behind the winning solution that impressed the jury as it created an interactive, creative and fresh online experience. It perfectly captured the closeness, friendship spirit and relaxed atmosphere of Golden Drum.
Goran Golik, professor at Graphische added: “I am extremely happy about the collaboration with the Golden Drum Festival and the ideas and creative solutions from our students, in brand building, communication concepts and design for Golden Drum – Young Drummers. Communication and advertising must always look for new creative and intelligent solutions, ways and channels to generate attention and involvement. And that is exactly what our students succeeded in doing in this competition. Especially the winning team, with the ingenious idea of gamification of the Young Drummers (Online) Festival with an entertaining and smart visual and concept idea, the fusion of the digital and analog world in a new setting.”
Giovanni Corsaro, professor at Graphische said: “Golden Drum and the “Graphische” have been maintaining a very good relationship for many years and with our student we are regular festival visitors in Portorož. We share not only a common passion for exceptional creative communication, design and knowledge transfer, but also internationality and diversity. This is also reflected in the backgrounds, works and approaches of our students and professors. Co-creating the identity for Young Drummers, as an international platform for Young Creatives, was a great opportunity for all of us to experiment, and for design students themselves to develop something for design students as a target group. Not an easy task. But exactly such projects are fun and fun is one of the main drivers in our job.”
Congratulations to the winners that will present their solution and the creative process behind it at Creative Accelerator Day held in scope of Golden Drum Festival on 13 October 2021!