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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

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    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

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    Irena-naslovna

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    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

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    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Elan’s folding ski best wins in category with ground-breaking design

The Voyager ski wins Red Dot: Best of the Best

21/09/2021
in Featured, News
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The Red Dot: Best of the Best, Elan’s latest accolade, is conferred only to the best products in their respective categories, set apart from their competition by their ground-breaking design. Elan’s latest ski – the Voyager – is the world’s first fully-functional folding all-mountain ski, which blazes an entirely new trail, winning a series of awards after just hitting the market. The winning combination, Elan’s technical innovations and product graphics by Gigodesign, is set apart by its adaptability and is a natural fit for the new ways in which we experience sports and nature.

“Functionality, intuition and sustainable quality were the three main design imperatives. The foldable functionality, never before seen in the skiing world, is an important part of this context. At its heart is a special mechanism that is never perturbed by snow or ice, with the components being sturdy enough to allow for a virtually infinite number of uses,” Melanja Korošec, Global Brand Director at Elan, described what sets the Voyager ski apart.

Elan, the lead innovator in the skiing industry, is certain that a great team is the only means of developing products on such a high level, with trusted long-time external partners providing quality guidance in their professional areas. Gigodesign helped Elan decode their corporate DNA using the Business Genome tool, sketching out the approach to design on a company level. The Voyager ski was the first product developed after applying this methodology, which translates the company’s values on all levels of operation, including product design. The Gigodesign team stepped in again on the final stretch, producing aviation-inspired product graphics.

Matevž Medja, Co-founder and Design Director at Gigodesign, is certain that “the ‘recipe’ for developing a strong product is really quite simple, but surprisingly few companies actually apply it. The technical innovation must have a clear benefit to the user, creating so much value that the user becomes a customer. The industrial design must translate the innovation into a useful and aesthetic form, the product graphics help make it understandable and desirable, and the branding must position it in relation to both the user, for whom the product is intended, and the corporate DNA of the brand. It’s simple and straightforward, but requires discipline and competence to execute properly.”

The collaboration between Gigodesign and Elan has already garnered a vast array of international awards, with the Red Dot: Best of the Best being their 10th Red Dot accolade. The Voyager ski was just recently named Gold Winner at the ISPO Awards and the Plus X Award – some of the highest recognitions for product design in the sports sector.

Tags: GigodesignSlovenia
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