Vesna Marđonović, president, and Mitja Tuškej, content and strategic director of Effie Slovenia 2020, will introduce novelties of the jubilee competition, as well as members of the Effie Slovenia 2020 jury.
Nathalie Nahai, international speaker on topics of web psychology, ethics & the science of online behaviour and author of the best-selling book, will give in-depth scientific insight into psychological principles to create a more resonant, attractive and valuable user experience. Whether a small business or an established organisation, it’s more vital than ever before that they understand and work with the dynamics that underpin a successful customer experience.
Amy Rodgers, Managing Editor for Research & Rankings at WARC, a leading resource for brands and agencies, who utilise its extensive archive of case studies, best practice, research and data to make their marketing more effective, will explore how brands are responding to change in the context of the pandemic, the rise of ecommerce, and changing media consumption habits. Featuring some of the most successful campaigns from the past 12 months, the session will focus on the ways marketing is changing, and how to be successful against this changing backdrop.
In conclusion of first Effie day Mitja Tuškej, strategist and partner in the Formitas Group and content and strategic director of Effie Slovenia 2020, who holds true focus on brand strategies that operate on long-term performance (and effectiveness), will highlight the power and importance of in-depth insight into the brand and its competitors, the target group and trends, which is in the age of information overload, virtual walls, distrust in advertising and falling attention crucial for all brand managers.
Registrations for the first Effie® day.
