Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
COMPETITION: 50,000 EUROS FOR REDESIGNING THE COMMUNICATION PLATFORM OF TOURISM LJUBLJANA
Tourism Ljubljana is looking for a partner to create a comprehensive communication platform for promoting Ljubljana and Central Slovenia. They have allocated €50,000 for the competition prize pool, and the contest is open until September 28, 2018.
“Tourism Ljubljana through this public call wants to get a clearly, hierarchically formed and graphically designed brand architecture, a modern communication platform under the brand of Tourism Ljubljana, which will provide an effective basis for communication support to the strategic and marketing goals of Tourism Ljubljana,” reads the contest form.
The selected contractor will have to create a communication platform (including a comprehensive visual identity) that will communicate the story of Ljubljana as a long-term destination. They would also advertise the region of Central Slovenia, which would be a supplement to the offer of the Slovenian capital.
NEW AGENCY BETC ETOILE ROUGE ANNOUNCES A NEW GENERATION OF LUXURY
Following the acquisition of Étoile Rouge, an independent agency founded by Delphine de Canecaude in 2001, BETC Luxe and Étoile Rouge are officially merging to create BETC ETOILE ROUGE, an agency dedicated to luxury, fashion and beauty brands, as part of the BETC Group.
Co-managed by Brune Buonomano (General Manager), Delphine de Canecaude (General Manager) and Jasmine Loignon (Executive Creative Director), BETC ETOILE ROUGE was born out of a strong, shared ambition: building the cultural footprint of luxury, fashion and beauty. This new entity counts 70 specialists and brings its clients a multifaceted offer, from Strategic consulting to Content factories, but also Trend analysis, Fashion consulting, Semantics; without forgetting more traditional expertise such as advertising, publishing or social media…
BETC ETOILE ROUGE accompanies over 30 brands, including: AccorHotels (MGallery, Pullman, Raffles, Sofitel, Swissôtel), Christofle, Dior parfums, Dom Pérignon, Eric Bompard, Fondation Louis Vuitton, Fred Paris, Guerlain, Jardin d’Acclimatation, Le Bon Marché, Louis Vuitton, LVMH Prize, Petit Bateau, Poiret, Première Vision, Sephora, Valentino, Van Cleef & Arpels, Yves Saint Laurent Beauté…
NIELSEN INCLUDED FOR THE SECOND YEAR ON STOCK INDICES RECOGNIZING COMPANIES LEADING ON SUSTAINABILITY
For the second consecutive year, Nielsen has been selected as both a component of the FTSE4Good Index and the Dow Jones Sustainability Indices (DJSI) North America Index, as well as the DJSI World Index for the first time in 2018.
Both indices are designed to identify leading companies based on their performance against relevant, globally recognized environmental, social and governance (ESG) standards. Companies are evaluated alongside their peers on criteria related to practices, policies and progress on key areas that create value for their business and broader world. Both indices reflect a growing trend in investor interest in companies that are high-performing in terms of sustainable business management.
“We’re excited to again be included as part of both the FTSE4Good and DJSI North America and World indices,” said Crystal Barnes, SVP, Global Responsibility & Sustainability, Nielsen. “This is a result of ongoing collaboration across many teams and our commitment to continually improving our ESG performance across all aspects of our business. We view these priorities as a key to creating value within and beyond Nielsen, as well as for our various stakeholder groups.”
ADOBE SYSTEMS IN TALKS TO ACQUIRE MARKETO?
Adobe Systems is in talks to acquire cloud-based marketing software company, Marketo to combat Microsoft and Oracle according to reports.
According to VentureBeat, the acquisition of Marketo, which offers business-to-business marketing applications, would complement Adobe’s marketing business.
Marketo was acquired by private equity firm Vista Equity Partners Management for $1.8bn two years ago. Adobe is expected to pay more than that to acquire Marketo should the new deal progress.
TIME MAGAZINE CHANGES HANDS
The ownership of Time Magazine has once again switched, as Salesforce co-founder Marc Benioff steps in with a $190m offer for the title in partnership, emerging as the latest owner of the publishing grandee, just eight months after the wider business was purchased by Meredith Corp for $1.85bn.
Outlining his thinking behind the move Marc Benioff said: “We’re investing in a company with tremendous impact on the world, one that is also an incredibly strong business. That’s what we’re looking for when we invest as a family.”
