Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
SEÑOR IS HIRING DESIGNERS
The Agency of the Year of BalCannes is not sleeping on their laurels but are hard at work, and even need some helping hands in the design department – two to be exact!
Here’s what Señor is telling potential candidates:
You are a senior designer, you have more than three years of experience, you understand the agency job, and you still believe that the things you do can be both beautiful and smart? Then write to us – impress us with quality rather than quantity: send a short CV, portfolio up to 10Mb, and a list of clients you worked with at senior.dizajner@senor.hr until October 14. Discretion guaranteed.
You are a junior designer, you are at the end of your studies or you’ve just passed your final exam, and you believe Señor is the perfect place for progress and learning? Then write us – send us a short CV and a portfolio of your works up to 10Mb at junior.dizajner@senor.hr until October 14.
LIDL’S AD INSULTS WOMEN IN SERBIA
German retailer Lidl is facing a storm of public criticism in Serbia after their Perfect Couple campaign launched announcing the opening of its first store in the country.
President of the Coordination Body for Gender Equality and Vice Prime Minister of Serbia Zorana Mihajlović criticized Lidl for the ad that, as she said, “shows women as low price, and men as high quality”, adding “it does not carry a good message to citizens, and especially not to women of Serbia.”
The company Lidl stated that linking any of the characters to a single attribute was not their intention, and that the idea for that campaign came from the grammar of Serbian language, in which the word quality is masculine in gender, and the word price is feminine.
UEPS ANNOUNCES COMPETITION FOR TRADITIONAL ANNUAL AWARDS
The Association for Market Communications of Serbia announced the Competition for Traditional Annual Awards for the most successful agencies, companies and individuals.
Recognitions are awarded for works created and implemented during 2018. The awards are awarded in 16 categories this year, with subcategories, and are awarded to organizations, companies, institutions and agencies for the highest quality and most creative solutions in the field of market communications.
Awarding of the prestigious awards, the Dragan Sakan Prize, the Grand Prix, Agency of the Year, Advertiser of the Year, and a host of recognitions for the highest quality creative solutions from various marketing activities, will be held at the occasion of the UEPS Day as in previous years.
Entries are open until December 3, 2018.
More about the conditions of the competition at this link.
FORD NAMES OMNICOM’S BBDO AS LEAD CREATIVE AGENCY
Ford has selected Omnicom’s BBDO as its lead creative agency in a blow to WPP, which was confident of defending the review.
The carmaker has also brought in Wieden+Kennedy for innovation, following its work with the company earlier this year. The agency had worked on its most recent US marketing campaign in what was considered an early sign that Ford was looking to shake-up its creative output.
Ford has also committed to 100 in-house marketing jobs as part of its new agency model.
The refreshed set-up follows a review that kicked off in April. WPP had previously held the entire Ford business in a multi-agency effort named ‘Global Team Blue’.
FACEBOOK PUSHES INTO SMART HOME SPACE WITH PORTAL – A CAMERA-EQUIPPED SPEAKER
Facebook is upping the ante against Amazon and Google with the launch of Portal, a smart speaker and display product that’s been designed with video calls in mind.
Portal is powered by an AI camera that “stays with the action” and automatically zooms to keep people in the frame. Facebook is pitching it as a device that will make Messenger video calls easier and “more like hanging out”.
While the long-anticipated product could eventually open up fresh display advertising revenue streams for Facebook, its launch comes in the aftermath of the social network’s biggest ever data breach and amid growing concerns around user privacy.
Portal is similar to Amazon’s Echo Show. It comes equipped with a camera and a microphone. These features have raised some eyebrows, given that Facebook revealed two weeks ago the data of at least 50 million users had been compromised due to vulnerabilities in its own system.
