PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

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    Miša Lukić: What can start-ups learn from sperm?

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

24 Hours: Señor is hiring; Lidl faces criticism in Serbia; Contest open for traditional UEPS awards; Ford names BBDO as new creative agency of record…

German retail chain Lidl has faced a storm of public criticism after their campaign The Perfect Couple that announced the opening of their first stores in Serbia

11/04/2019
in News
3 min read
24 Hours: Señor is hiring; Lidl faces criticism in Serbia; Contest open for traditional UEPS awards; Ford names BBDO as new creative agency of record…

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By: Adnan Arnautlija

SEÑOR IS HIRING DESIGNERS

The Agency of the Year of BalCannes is not sleeping on their laurels but are hard at work, and even need some helping hands in the design department – two to be exact!

Here’s what Señor is telling potential candidates:

You are a senior designer, you have more than three years of experience, you understand the agency job, and you still believe that the things you do can be both beautiful and smart? Then write to us – impress us with quality rather than quantity: send a short CV, portfolio up to 10Mb, and a list of clients you worked with at senior.dizajner@senor.hr until October 14. Discretion guaranteed.

You are a junior designer, you are at the end of your studies or you’ve just passed your final exam, and you believe Señor is the perfect place for progress and learning? Then write us – send us a short CV and a portfolio of your works up to 10Mb at junior.dizajner@senor.hr until October 14.

LIDL’S AD INSULTS WOMEN IN SERBIA

German retailer Lidl is facing a storm of public criticism in Serbia after their Perfect Couple campaign launched announcing the opening of its first store in the country.

President of the Coordination Body for Gender Equality and Vice Prime Minister of Serbia Zorana Mihajlović criticized Lidl for the ad that, as she said, “shows women as low price, and men as high quality”, adding “it does not carry a good message to citizens, and especially not to women of Serbia.”

The company Lidl stated that linking any of the characters to a single attribute was not their intention, and that the idea for that campaign came from the grammar of Serbian language, in which the word quality is masculine in gender, and the word price is feminine.

UEPS ANNOUNCES COMPETITION FOR TRADITIONAL ANNUAL AWARDS

The Association for Market Communications of Serbia announced the Competition for Traditional Annual Awards for the most successful agencies, companies and individuals.

Recognitions are awarded for works created and implemented during 2018. The awards are awarded in 16 categories this year, with subcategories, and are awarded to organizations, companies, institutions and agencies for the highest quality and most creative solutions in the field of market communications.

Awarding of the prestigious awards, the Dragan Sakan Prize, the Grand Prix, Agency of the Year, Advertiser of the Year, and a host of recognitions for the highest quality creative solutions from various marketing activities, will be held at the occasion of the UEPS Day as in previous years.

Entries are open until December 3, 2018.

More about the conditions of the competition at this link.

FORD NAMES OMNICOM’S BBDO AS LEAD CREATIVE AGENCY

Ford has selected Omnicom’s BBDO as its lead creative agency in a blow to WPP, which was confident of defending the review.

The carmaker has also brought in Wieden+Kennedy for innovation, following its work with the company earlier this year. The agency had worked on its most recent US marketing campaign in what was considered an early sign that Ford was looking to shake-up its creative output.

Ford has also committed to 100 in-house marketing jobs as part of its new agency model.

The refreshed set-up follows a review that kicked off in April. WPP had previously held the entire Ford business in a multi-agency effort named ‘Global Team Blue’.

FACEBOOK PUSHES INTO SMART HOME SPACE WITH PORTAL – A CAMERA-EQUIPPED SPEAKER

Facebook is upping the ante against Amazon and Google with the launch of Portal, a smart speaker and display product that’s been designed with video calls in mind.

Portal is powered by an AI camera that “stays with the action” and automatically zooms to keep people in the frame. Facebook is pitching it as a device that will make Messenger video calls easier and “more like hanging out”.

While the long-anticipated product could eventually open up fresh display advertising revenue streams for Facebook, its launch comes in the aftermath of the social network’s biggest ever data breach and amid growing concerns around user privacy.

Portal is similar to Amazon’s Echo Show. It comes equipped with a camera and a microphone. These features have raised some eyebrows, given that Facebook revealed two weeks ago the data of at least 50 million users had been compromised due to vulnerabilities in its own system.

Tags: 24 HoursBBDOFacebookLidlSeñorUEPS
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